Labarun masu tasiri na motsa jiki waɗanda suka yi fice a koyaushe suna ɗaukar sha'awar mutane. Figures kamar Pamela Reif da Kim Kardashian suna nuna gagarumin tasirin masu tasiri na motsa jiki na iya amfani da su.
Tafiyarsu ta zarce alamar tambarin mutum. Babi na gaba a cikin labarun nasarar su ya ƙunshi tufafin motsa jiki, masana'antu masu tasowa a Turai da Amurka.
Misali, Gymshark, alamar motsa jiki wanda aka fara a cikin 2012 ta ɗan shekara 19 mai sha'awar motsa jiki Ben Francis, an kimanta dala biliyan 1.3 a lokaci ɗaya. Hakazalika, alamar suturar yoga ta Arewacin Amurka Alo Yoga, masu goyon bayan masu tasiri da mabiyansu, sun gina kasuwancin kayan wasanni tare da tallace-tallace na shekara-shekara wanda ya kai daruruwan miliyoyin daloli. Yawancin masu tasiri na motsa jiki a Turai da Amurka, suna alfahari da miliyoyin magoya baya, sun sami nasarar ƙaddamar da sarrafa samfuran kayan wasan nasu.
Babban misali shine Christian Guzman, matashin mai tasirin motsa jiki daga Texas. Shekaru takwas da suka wuce, ya yi koyi da nasarar Gymshark da Alo ta hanyar ƙirƙirar alamar sa na wasanni - Alphalete. Sama da shekaru takwas na sana'ar sa na motsa jiki, yanzu ya haura dala miliyan 100 na kudaden shiga.
Masu tasirin motsa jiki sun yi fice ba kawai a cikin ƙirƙirar abun ciki ba har ma a fannin suturar motsa jiki, musamman a kasuwannin Turai da Amurka.
Tufafin Alphalete an ƙera shi don dacewa da yanayin masu horarwa, ta amfani da yadudduka masu dacewa don horar da ƙarfi. Dabarun tallace-tallacen su sun haɗa da haɗin gwiwa tare da masu tasiri na motsa jiki, wanda ya taimaka wa Alphalete ya zana sararin samaniya a cikin kasuwar kayan wasanni mai cunkoso.
Bayan samun nasarar kafa Alphalete a kasuwa, Christian Guzman ya sanar a cikin wani bidiyo na YouTube a watan Maris cewa yana shirin haɓaka wasan motsa jiki, Alphaland, da ƙaddamar da sabon samfurin tufafi.
Masu tasirin motsa jiki a zahiri suna da alaƙa mai ƙarfi ga kayan motsa jiki, motsa jiki, da abinci mai kyau. Babban haɓakar kuɗin shiga na Alphalete na sama da dala miliyan 100 a cikin shekaru takwas shaida ce ga wannan haɗin.
Kamar sauran samfuran masu tasiri irin su Gymshark da Alo, Alphalete ya fara ne da niyya ga masu sauraro masu dacewa, haɓaka al'adun al'umma masu sha'awar, da kiyaye ƙimar girma a farkon matakan sa. Dukkansu sun fara ne a matsayin talakawa, matasa 'yan kasuwa.
Ga masu sha'awar motsa jiki, da alama Alphalete sanannen suna ne. Daga tambarin shugaban wolf ɗin sa a farkonsa zuwa shahararrun kayan wasanni na mata Amplify jerin a cikin 'yan shekarun nan, Alphalete ya bambanta kanta a cikin kasuwa mai cike da irin kayan horo.
Tun lokacin da aka kafa shi a cikin 2015, yanayin haɓakar Alphalete ya kasance mai ban sha'awa. A cewar Christian Guzman, kudaden shiga da kamfanin ke samu a yanzu ya zarce dala miliyan 100, inda sama da miliyan 27 suka ziyarci gidan yanar gizon sa a bara, da kuma shafukan sada zumunta bayan sama da miliyan uku.
Wannan labarin yana madubi na wanda ya kafa Gymshark, yana nuna tsarin haɓaka gama gari tsakanin sabbin samfuran motsa jiki.
Lokacin da Christian Guzman ya kafa Alphalete, yana da shekaru 22 kacal, amma ba shine farkonsa na kasuwanci ba.
Shekaru uku da suka wuce, ya sami babban kuɗin shiga na farko ta hanyar tashar YouTube, inda ya raba shawarwarin horo da rayuwar yau da kullun. Daga nan ya fara ba da horo kan layi da jagorar abinci, har ma da hayar ƙaramin masana'anta a Texas da buɗe wurin motsa jiki.
A lokacin da tashar YouTube ta Kirista ta zarce masu biyan kuɗi miliyan guda, ya yanke shawarar fara wani kamfani da ya wuce alamar sa na sirri. Wannan ya haifar da ƙirƙirar CGFitness, madaidaicin zuwa Alphalete. Kusan lokaci guda, ya zama abin koyi ga alamar motsa jiki na Biritaniya da sauri Gymshark.
Gymshark ya yi wahayi zuwa gare shi kuma yana son ya wuce alamar tambarin CGFitness, Kirista ya sake sanya layin tufafinsa zuwa Alphalete Athletics.
"Sugar wasanni ba sabis ba ne, amma samfuri, kuma masu amfani kuma na iya ƙirƙirar samfuran nasu," in ji Kirista a cikin kwasfan fayiloli. "Alphalete, cakuda 'alpha' da 'dan wasa,' yana nufin zaburar da mutane don bincika yuwuwar su, suna ba da manyan kayan wasanni da kayan yau da kullun masu salo."
Labarun 'yan kasuwa na samfuran kayan wasanni na musamman ne amma suna raba dabaru iri ɗaya: ƙirƙirar ingantattun tufafi ga al'ummomin da ba su da kyau.
Kamar Gymshark, Alphalete ya yi niyya ga matasa masu sha'awar motsa jiki a matsayin masu sauraron su na farko. Ta hanyar yin amfani da tushen tushen mai amfani, Alphalete ya rubuta $ 150,000 a cikin tallace-tallace a cikin sa'o'i uku na ƙaddamar da shi, wanda Kirista kawai da iyayensa suka gudanar a lokacin. Wannan ya nuna farkon yanayin saurin girma na Alphalete.
Rungumar Tufafin Jiyya tare da Tallan Mai Tasiri
Kamar haɓakar Gymshark da sauran samfuran DTC, Alphalete ya dogara sosai kan tashoshi na kan layi, da farko yana amfani da kasuwancin e-commerce da kafofin watsa labarun kai tsaye tare da abokan ciniki, ta haka yana rage matsakaicin matakai. Alamar tana jaddada hulɗar mabukaci, ƙira, da ayyuka, tabbatar da cewa kowane mataki daga ƙirƙirar samfuri zuwa ra'ayoyin kasuwa yana magance abokan ciniki kai tsaye.
Tufafin motsa jiki na Alphalete an keɓance shi musamman kuma an tsara shi don masu sha'awar motsa jiki, yana nuna ƙira mai ban sha'awa waɗanda ke haɗawa da kyau tare da wasan motsa jiki da launuka masu haske. Sakamako shine haɗuwa mai ɗaukar ido na kayan motsa jiki da dacewa.
Bayan ingancin samfur, duka Alphalete da wanda ya kafa shi, Christian Guzman, suna ci gaba da samar da tarin rubutu da abun ciki na bidiyo don faɗaɗa masu sauraron su. Wannan ya haɗa da bidiyon motsa jiki da ke nuna Kirista a cikin kayan aikin Alphalete, cikakkun jagororin girman jagora, sake dubawa na samfur, tambayoyi tare da 'yan wasa masu ɗaukar nauyin Alphalete, da sassan "Ranar A Rayuwa" na musamman.
Yayin da ingancin samfur na musamman da abun ciki na kan layi sune tushen nasarar Alphalete, haɗin gwiwa tare da ƙwararrun ƴan wasa da KOLs na motsa jiki (Jagoran Ra'ayin Maɓalli) da gaske suna ɗaukaka shaharar alamar.
Bayan ƙaddamar da shi, Kirista ya haɗu tare da masu tasiri na motsa jiki da KOLs don ƙirƙirar abun ciki na kafofin watsa labarun wanda ke haɓaka alamar a duk dandamali kamar YouTube da Instagram. A cikin Nuwamba 2017, ya fara kafa ƙa'ida ta Alphalete ta "Tawagar masu tasiri."
A lokaci guda, Alphalete ya faɗaɗa mayar da hankalinsa ya haɗa da tufafin mata. “Mun lura cewa wasan motsa jiki yana zama salon salo, kuma mata sun fi son saka hannun jari a ciki,” in ji Christian a wata hira. "A yau, kayan wasanni na mata shine layin samfuri mai mahimmanci ga Alphalete, tare da masu amfani da mata sun karu daga 5% da farko zuwa 50% a yanzu. Bugu da ƙari, tallace-tallacen tufafin mata yanzu yana kusan kusan kashi 40% na yawan tallace-tallacen kayan mu."
A cikin 2018, Alphalete ya sanya hannu kan mai tasiri na motsa jiki na mace ta farko, Gabby Schey, sannan sauran fitattun 'yan wasa mata da masu rubutun ra'ayin yanar gizo na motsa jiki kamar Bela Fernanda da Jazzy Pineda. Tare da waɗannan ƙoƙarce-ƙoƙarce, alamar ta ci gaba da haɓaka ƙirar samfuran ta tare da saka hannun jari sosai a cikin R&D na suturar mata. Bayan nasarar ƙaddamar da shahararrun leggings na mata na wasanni, jerin Revival, Alphalete ya gabatar da wasu layukan da ake nema kamar Amplify da Aura.
Kamar yadda Alphalete ta faɗaɗa "ƙungiyar masu tasiri," ta kuma ba da fifikon kiyaye ƙaƙƙarfan al'umma ta alama. Ga samfuran wasanni masu tasowa, kafa ƙaƙƙarfan alamar al'umma yana da mahimmanci don samun gindin zama a cikin gasa a kasuwar kayan wasan motsa jiki - yarjejeniya tsakanin sabbin samfuran.
Don ƙaddamar da rata tsakanin shagunan kan layi da al'ummomin layi da kuma ba wa masu amfani damar fuskantar fuska da fuska, ƙungiyar masu tasiri ta Alphalete ta fara balaguron balaguron duniya a cikin birane bakwai a Turai da Arewacin Amurka a cikin 2017. Ko da yake waɗannan balaguron balaguro na shekara-shekara suna aiki azaman abubuwan tallace-tallace har zuwa wani lokaci, duka alamar da masu amfani da ita sun fi mayar da hankali kan ginin al'umma, samar da buzz ɗin kafofin watsa labarun, da haɓaka amincin alama.
Wanne kayan sawa na Yoga yana da inganci iri ɗaya da Alphalete?
Lokacin neman mai ba da kayan motsa jiki mai inganci mai kama daAlphalete, ZIYANG wani zaɓi ne da ya kamata a yi la'akari. Ana zaune a Yiwu, babban birnin kayayyaki na duniya, ZIYANG ƙwararriyar masana'anta ce ta yoga wacce ke mai da hankali kan ƙirƙira, ƙira, da siyar da suturar yoga a matakin farko don samfuran ƙasashen duniya da abokan ciniki. Suna haɗa ƙwaƙƙwaran ƙira da ƙirƙira ba tare da ɓata lokaci ba don samar da ingantacciyar suturar yoga wacce ke da daɗi, gaye, da aiki. Yunkurin ZIYANG na yin fice yana bayyana a cikin kowane irin ɗinki mai kyau, yana tabbatar da cewa samfuransa sun zarce ma'aunin masana'antu.Tuntuɓi kai tsaye
Lokacin aikawa: Janairu-06-2025
