Lululemon ya sami alamar kayan aikin motsa jiki a cikin gida 'Mirror' a cikin 2020 don yin amfani da "samfurin motsa jiki" ga abokan cinikin sa. Shekaru uku bayan haka, alamar wasan motsa jiki yanzu tana binciken siyar da Mirror saboda tallace-tallacen kayan masarufi ya rasa hasashen tallace-tallace. Har ila yau, kamfanin yana neman sake ƙaddamar da kayan aikin sa na dijital da na tushen app na Lululemon Studio (wanda kuma aka ƙaddamar a cikin 2020) yana maye gurbin matsayinsa na tushen kayan masarufi na baya tare da sabis na tushen dijital.
Amma wane irin kayan aikin motsa jiki ne abokan cinikin kamfanin suka fi son siyan?
A cewar bayanan martaba na YouGov - wanda ya shafi alƙaluman jama'a, ilimin halin ɗan adam, ɗabi'a da ma'aunin mabukaci - 57% na abokan cinikin Lululemon na Amurka na yanzu ko Amurkawa waɗanda za su yi la'akari da siye daga alamar ba su sayi kayan motsa jiki ba a cikin watanni 12 da suka gabata. Daga cikin waɗanda ke da, 21% sun zaɓi kayan aikin nauyi kyauta. Idan aka kwatanta, 11% na yawan jama'ar Amurka sun sayi irin wannan kayan motsa jiki a cikin watanni 12 da suka gabata don yin aiki da motsa jiki a wurin motsa jiki ko a gida.
Bugu da ari, kashi 17% na masu sauraron Lululemon da kashi 10% na yawan jama'ar Amurka sun sayi injina na zuciya da jijiyoyin jini ko kayan aiki kamar kekuna.
Muna kuma bincika bayanan YouGov don ganin abubuwan da suke la'akari yayin siyan kayan motsa jiki da za a yi amfani da su a wurin motsa jiki ko a gida. Bayanan bayanan martaba sun nuna cewa buƙatun dacewa da sauƙi na amfani da kayan motsa jiki sune manyan abubuwan da wannan rukuni yayi la'akari lokacin sayen kayan motsa jiki (22% da 20% bi da bi).
Ga yawancin jama'ar Amurka, sauƙin amfani da kayan motsa jiki da farashi shine mafi mahimmancin abubuwa lokacin siyan kayan motsa jiki (10% kowanne).
Bugu da ari, 57% na masu sauraron Lululemon da 41% na yawan jama'a ba su sayi kayan motsa jiki ba a cikin watanni 12 da suka gabata.
Idan ya zo ga nau'in memba na motsa jiki a halin yanzu masu sauraron Lululemon, 40% suna aiki da kansu. Wani 32% kuma suna da memba na motsa jiki kuma 15% daga cikinsu suna da biyan kuɗin kan layi ko a gida don shirin motsa jiki ko azuzuwan motsa jiki. Kusan 13% na wannan masu sauraron suna da biyan kuɗi don ɗakin studio na musamman ko takamaiman aji kamar kickboxing da kadi.
Bayanan bayanan martaba sun kara nuna cewa kashi 88% na abokan cinikin Lululemon na yanzu ko kuma wadanda za su yi la'akari da siyayya daga alamar sun yarda da bayanin cewa "suna fatan samun dacewa da lafiya." Abokan cinikin alamar, 80%, sun yarda da bayanin cewa "yana da mahimmanci ga (su) su kasance masu motsa jiki a cikin lokacin hutun su" kuma 78% daga cikinsu sun yarda cewa suna son su "ƙara motsa jiki."
Baya ga kayan wasan motsa jiki, Lululemon kuma yana ba da kayan haɗi kamar na'urori masu auna bugun zuciya ta hanyar ƙirar sa, Lululemon Studio. A cewar Profiles, kashi 76% na masu sauraron Lululemon sun yarda da bayanin cewa "na'urori masu sawa na iya ƙarfafa mutane su kasance cikin koshin lafiya." Amma kashi 60% na wannan rukunin kuma sun yarda da bayanin cewa "fasahar sawa tana da tsada sosai."
Lokacin aikawa: Agusta-02-2023
