Manyan masu fitowa
A cikin 'yan shekarun nan, juyin halitta na rayuwar wasanni daban-daban ya yi watsi da shahararrun samfuran motsa jiki da yawa, kamar Lululemon a cikin duniyar yoga. Yoga, tare da ƙananan buƙatun sararin samaniya da haramtaccen aikin shiga, ya zama zaɓin motsa jiki na falala don yawancinsu. Gane yiwuwar yuwuwar wannan kasuwa, yoga-samfurin brands sun yunkurse.
Bayan mashahurin Lululon, wata tauraruwar ta tashi tana da alo yoga. An kafa shi a Amurka a 2007, ya haɗu tare da Digut Lululememon akan Nasdaq da Musayar hannun jari, Alo Yogi ya sami gogewa da sauri.
Sunan mai suna "Alo" an samo shi ne daga iska, ƙasa, da teku, yana nuna alƙawarin ya bazu, yana inganta ingantacciyar al'umma, da kuma haɓaka jama'a. Alo Yoga, da yawa kamar Lululemon, ya biyo wata hanyar ƙimar, sau da yawa suna haɓaka samfuran sa sama fiye da Lululemon.
A kasuwar Amurka ta Arewa, Alo Yoga ta sami cikakkiyar gani ba tare da cin zarafin gado ba, tare da gumakan fashion, Hadift, Hailey Biiter gani a cikin Alo Yoga apparel.
Danny Harris, Co-wanda aka kafa na Alo Yoga, ya bayyana shekaru uku a cikin tallace-tallace da suka gabata, da makomar ta ba da damar yin amfani da alamomi a dala biliyan 10. Motar ba ta tsayawa a nan ba.
A cikin watan Janairu 2024, Alo Yoga ya sanar da hadin gwiwa tare da Jima-Soso Kim, miliyan miliyan na bincike a cikin tarin Goma na farko, tare da saƙar da ke tattare da kayayyakin, da sauri a cikin Asiya.
Na musamman dabarun dabarun
Nasarar Alo Yoga a cikin kasuwar yoga ta samu za a iya danganta su ga dabarun talla.
Ba kamar Lululemon ba, wanda ke nanata suttura da inganci, alo yoga pleitiges zane, haɗa launuka mai salo da kuma yawan launuka na fashion don ƙirƙirar al'ada.
A kan kafofin watsa labarun, manyan samfuran Alo Yoga ba wando na gargajiya na gargajiya na gargajiya da kuma fis da keɓen gona daban-daban. Hukumar tallata ta dijital, Stylophan, a baya ya sanya hannu a kan Alo Yoga a matsayin 46th mafi yawan janar na fashion a Instagram, da tsallake Lululemon, wanda ya sanya 86th.
A cikin tallan alamomin, Alo Yoga ci gaba da zakarun zakarun tunani, suna ba da samfuran samfuri da yawa daga suturar maza, da riguna, da kuma shimfidawa kantin sayar da kayayyaki. Bayan haka, shagunan Alo Yoga suna ba da azuzuwan da kuma gudanar da ayyukan fan don samar da mai amfani na ainihi.
Tsarin tsabtace muhalli na Alo Yoga ya hada da Office Office mai amfani da hasken rana, sau biyu na caji na Wutar lantarki, da tarurrukan jiragen ruwa a cikin lambun da ke zen, da tarurruka a cikin aikin zen da ethos. Alo Yoga's Social Media na musamman ne musamman, yana nuna nau'ikan maganganu na Yoga suna yin motsawa iri-iri daban-daban, gina ƙaƙƙarfan al'umma.
A kwatancen, yayin da Lululemon, da sama da shekaru 20 na ci gaba, nemi fadada layin kayan aikin yau da kullun, ya kasance mai da hankali ga 'yan wasan motsa jiki da al'amuran wasanni.
Ya ƙunshi nau'ikan, a bayyane yake: "Daya yana nufin yanayin Farko, ɗayan don ɗan wasan motsa jiki."
Shin Alo Yogi ne na gaba?
Alo Yoga hannun wata hanya mai tushe tare da Lululemon, fara da wando na yoga da gina alumma. Koyaya, lokaci ya yi tsufa don ayyana Alo a matsayin Lululem na gaba, jera saboda Alo ba ya kalli Lululemon a matsayin mai ba da mai takara.
Danny Harris ya ambata ga Wall Street Journal da Alo ke kan hanyar taɗi ta Digiti, ciki har da ƙirƙirar sarari, tare da manufofin kasuwancin suna kallon gaba zuwa shekaru 20 masu zuwa. "Mun ga kanmu sun fi kan alatu na dijital fiye da kayan sutura ko kuma mai jujjuyawar tubali," in ji shi.
Ainihin, burin Alo Yoga ya bambanta da Lululemon. Koyaya, wannan bai rage yuwuwar ta zama alama mai tasiri sosai ba.
Wanne yoga ta sanya mai kaya yana da ingancin iri ɗaya?
Ziyang wani zaɓi ne wanda ya cancanci yin la'akari. Ana zaune a cikin Yiwu, babban birnin kayayyaki na duniya, Ziyang wani kamfani ne na yoga wanda ya mai da hankali kan kirkira, masana'antu, da kuma waƙoƙi na farko yoga sawa don samfuran farko na duniya. Sun haɗu da ƙira da ƙira don samar da kyakkyawan yoga mai ƙarfi wanda yake da dadi, gaye, da kuma aiki. Jibin da Ziyang ta yiwa kyau aka nuna a cikin kowane keken dinki, tabbatar da cewa samfuran sa sun wuce manyan ka'idojin masana'antu.Lamba kai tsaye
Lokaci: Jan-07-2025
