Nā Mana Kūlana Kūlana Kūlana
I nā makahiki i hala iho nei, ua hoʻopau ka hoʻomohala ʻana o nā ʻano haʻuki like ʻole i ka kaulana o nā hōʻailona haʻuki he nui, e like me Lululemon i ke aupuni o yoga. ʻO ka yoga, me kāna mau wahi liʻiliʻi liʻiliʻi a me ka pale komo haʻahaʻa, ua lilo ia i koho hoʻoikaika makemake no nā mea he nui. I ka ʻike ʻana i ka hiki i kēia mākeke, ua hoʻonui ʻia nā hōʻailona yoga-centric.
Ma waho aʻe o ka Lululemon kaulana, ʻo kekahi hōkū e piʻi ana ʻo Alo Yoga. Hoʻokumu ʻia ma ʻAmelika Hui Pū ʻIa i ka makahiki 2007, i hui pū me ka hoʻomaka ʻana o Lululemon ma NASDAQ a me ka Toronto Stock Exchange, ua loaʻa koke ʻo Alo Yoga i ka traction.
Loaʻa ka inoa inoa "Alo" mai Air, Land, and Ocean, e hōʻike ana i kāna kūpaʻa i ka hoʻolaha ʻana i ka noʻonoʻo, ka hāpai ʻana i ke ola olakino, a me ka hānai ʻana i ke kaiāulu. ʻO Alo Yoga, e like me Lululemon, e hahai ana i kahi ala premium, e kūʻai pinepine ana i kāna huahana ma mua o Lululemon.
Ma ka mākeke ʻAmelika ʻAmelika, ua loaʻa ʻo Alo Yoga i ka ʻike nui me ka ʻole o ka hoʻolilo nui ʻana i nā ʻae ʻana, me nā kiʻi ʻoniʻoni e like me Kendall Jenner, Bella Hadid, Hailey Bieber, a me Taylor Swift i ʻike pinepine ʻia i nā lole ʻo Alo Yoga.
Ua hōʻike ʻo Danny Harris, ka mea hoʻokumu o Alo Yoga, i ka ulu wikiwiki ʻana o ka brand, me ʻekolu mau makahiki o ka hoʻonui ʻia ʻana mai 2019, a ʻoi aku ma mua o $ 1 biliona i ke kūʻai ʻana ma 2022. Ua hōʻike ʻia kahi kumu kokoke i ka brand i ka hopena o ka makahiki i hala, ke ʻimi nei ʻo Alo Yoga i nā manawa hoʻopukapuka hou e hiki ke waiwai i ka brand a hiki i $ 10 biliona. ʻAʻole pau ka manawa ma laila.
I Ianuali 2024, ua hoʻolaha ʻo Alo Yoga i ka hui pū ʻana me Blackpink's Ji-soo Kim, e hoʻonui ana i $1.9 miliona ma Fashion Media Impact Value (MIV) i loko o nā lā ʻelima mua, me ka piʻi ʻana o nā hulina Google a me ke kūʻai wikiwiki ʻana i nā mea mai ka hōʻiliʻili puna, hoʻonui nui i ka ʻike ʻana o ka brand ma Asia.
Kūlana Kūʻai Kūʻai Kūʻē
ʻO ka kūleʻa o Alo Yoga i ka mākeke yoga hoʻokūkū hiki ke hoʻohālikelike ʻia i kāna mau hoʻolālā kūʻai kūʻai.
ʻAʻole like me Lululemon, ka mea e hoʻoikaika ana i ka lole a me ka maikaʻi o ka huahana, ʻo Alo Yoga ka mea nui i ka hoʻolālā, hoʻohui i nā ʻoki ʻoki a me nā ʻano kala e hana i nā hiʻohiʻona.
Ma ka pāpili kaiapili, ʻaʻole ʻo nā huahana kiʻekiʻe o Alo Yoga nā pants yoga kuʻuna akā naʻe nā puʻupuʻu mesh a me nā ʻano like ʻole. ʻO kahi keʻena kūʻai kiʻi kiʻi, ʻo Stylophane, i koho mua iā Alo Yoga ma ke ʻano he 46th kaulana loa ma Instagram, ma mua o Lululemon, nona ka 86th.
Ma ke kūʻai ʻana i ka brand, hoʻokūkū hou ʻo Alo Yoga i ka neʻe ʻana o ka noʻonoʻo, e hāʻawi ana i kahi ākea o nā huahana mai nā wahine a i nā lole kāne, a me nā lole, a me ka hoʻonui ʻana i nā hana kūʻai aku ma waho. ʻO ka mea nui, hāʻawi nā hale kūʻai kino o Alo Yoga i nā papa a me nā hana hoʻokipa e hoʻonui i ka ʻike inoa mea hoʻohana.
ʻO nā hana hoʻonaʻauao kaiapuni a Alo Yoga he keʻena i hana ʻia i ka lā, ʻelua studio yoga i kēlā me kēia lā, kahi keʻena kaʻa kaʻa uila, kahi papahana hoʻoheheʻe ʻōpala, a me nā hālāwai i loko o kahi māla Zen noʻonoʻo, e hoʻoikaika ana i ka ikehu a me ke ʻano o ka brand. He kūʻokoʻa kūʻokoʻa ka kūʻai aku ʻana o ka ʻoihana pūnaewele ʻo Alo Yoga, e hōʻike ana i kahi ʻano like ʻole o nā mea hoʻomaʻamaʻa yoga e hana ana i nā neʻe like ʻole i nā ʻano like ʻole, e kūkulu ana i kahi kaiāulu ikaika o nā mea hoihoi.
I ka hoʻohālikelike ʻana, ʻoiai ʻo Lululemon, me ʻelua mau makahiki o ka hoʻomohala ʻana, e ʻimi ana e hoʻonui i kāna laina huahana no ka ʻaʻahu o kēlā me kēia lā, ke hoʻomau nei kāna kūʻai ʻana i nā hōʻoia ʻana i nā mea haʻuki a me nā hanana haʻuki.
ʻO ka hoʻohālikelike ʻana i nā hōʻailona, akaka: "Ke manaʻo nei kekahi i ke ʻano nani, ʻo kekahi no ka haʻuki."
ʻO Alo Yoga ka Lululemon aʻe?
Hāʻawi ʻo Alo Yoga i kahi ala hoʻomohala like me Lululemon, e hoʻomaka ana me ka pants yoga a kūkulu i kahi kaiāulu. Eia nō naʻe, ʻaʻole hiki ke haʻi ʻia ʻo Alo ʻo ia ka Lululemon e hiki mai ana, ʻoiai ʻaʻole ʻike ʻo Alo iā Lululemon he mea hoʻokūkū lōʻihi.
Ua ʻōlelo ʻo Danny Harris i ka Wall Street Journal e hele ana ʻo Alo i ka digitalization, me ka hoʻokumu ʻana i nā wahi olakino ma ka metaverse, me nā pahuhopu ʻoihana e nānā ana i mua o nā makahiki ʻelua e hiki mai ana. "ʻIke mākou iā mākou iho ma ke ʻano he hōʻailona kikohoʻe ma mua o kahi hōʻailona lole a i ʻole kahi hale kūʻai brick-a-mortar," wahi āna.
ʻO ka mea nui, ʻokoʻa nā manaʻo o Alo Yoga mai ko Lululemon. Akā naʻe, ʻaʻole ia e hōʻemi i kona hiki ke lilo i brand koʻikoʻi.
ʻO wai ka mea hoʻolako lole yoga e like me ka alo？
ʻO ZIYANG kahi koho kūpono e noʻonoʻo ai. Aia ma Yiwu, ke kapikala waiwai o ka honua, ʻo ZIYANG kahi hale hana lole yoga ʻoihana e kālele ana i ka hana ʻana, hana ʻana, a me ke kūʻai nui ʻana i nā lole yoga papa mua no nā hōʻailona honua a me nā mea kūʻai aku. Hoʻohui maikaʻi lākou i ka hana hana a me ka hana hou e hana i nā lole yoga kiʻekiʻe e ʻoluʻolu, ʻano, a me ka hana. Hōʻike ʻia ka manaʻo paʻa o ZIYANG i ka maikaʻi i kēlā me kēia humuhumu akamai, e hōʻoia ana e ʻoi aku kāna mau huahana i nā kūlana kiʻekiʻe o ka ʻoihana.Hoʻopili koke
Ka manawa hoʻouna: Jan-07-2025
