Cov dab neeg ntawm kev noj qab haus huv influencers uas tau nce mus rau koob meej yeej ib txwm ntes cov neeg nyiam. Cov duab zoo li Pamela Reif thiab Kim Kardashian qhia tau hais tias muaj kev cuam tshuam loj rau cov neeg muaj zog muaj zog tuaj yeem tuav tau.
Lawv txoj kev taug mus dhau mus dhau ntawm tus kheej lub npe. Tshooj tom ntej hauv lawv cov dab neeg ua tiav suav nrog kev hnav khaub ncaws hnav, kev lag luam loj hlob hauv Europe thiab Asmeskas.
Piv txwv li, Gymshark, lub npe khoom siv qoj ib ce tau pib xyoo 2012 los ntawm 19-xyoo-laus tus neeg nyiam kev qoj ib ce Ben Francis, tau muaj nuj nqis ntawm $ 1.3 nphom ntawm ib qho. Ib yam li ntawd, North American yoga khaub ncaws hom Alo Yoga, txhawb nqa los ntawm influencers thiab lawv cov thwjtim, tau tsim kev lag luam khaub ncaws nrog kev muag khoom txhua xyoo mus txog ntau pua lab nyiaj. Ntau lub zog muaj zog hauv Tebchaws Europe thiab Amelikas, khav theeb ntau lab tus kiv cua, tau ua tiav thiab tswj hwm lawv tus kheej cov khaub ncaws ncaws pob.
Ib qho piv txwv tseem ceeb yog Christian Guzman, tus tub ntxhais hluas lub cev muaj zog los ntawm Texas. Yim xyoo dhau los, nws ua raws li kev ua tiav ntawm Gymshark thiab Alo los ntawm kev tsim nws cov khaub ncaws ncaws pob - Alphalete. Tshaj li yim xyoo ntawm nws qhov kev lag luam khaub ncaws hnav, tam sim no nws tau tshaj $ 100 lab hauv cov nyiaj tau los.
Fitness influencers excel tsis tsuas yog nyob rau hauv cov ntsiab lus tsim tab sis kuj nyob rau hauv lub cev khaub ncaws sector, tshwj xeeb tshaj yog nyob rau hauv cov European thiab American lag luam.
Alphalete cov khaub ncaws yog tsim los kom haum rau lub cev ntawm cov kws qhia, siv cov ntaub uas haum rau kev cob qhia lub zog. Lawv lub tswv yim kev lag luam koom nrog kev koom tes nrog cov neeg muaj zog muaj zog, uas tau pab Alphalete nthuav tawm nws tus kheej qhov chaw hauv kev ua lag luam uas muaj neeg coob coob.
Tom qab ua tiav kev tsim Alphalete hauv kev ua lag luam, Christian Guzman tshaj tawm hauv YouTube video hauv lub Peb Hlis tias nws npaj yuav hloov kho nws lub gym, Alphaland, thiab tshaj tawm cov khaub ncaws tshiab.
Fitness influencers ib txwm muaj kev sib raug zoo rau cov khaub ncaws hnav, gyms, thiab zaub mov noj qab haus huv. Alphalete qhov kev loj hlob zoo ntawm cov nyiaj tau los ntau dua $ 100 lab hauv yim xyoo yog qhov ua pov thawj rau qhov kev sib txuas no.
Zoo ib yam li lwm yam muaj zog-tsav hom xws li Gymshark thiab Alo, Alphalete tau pib los ntawm kev tsom mus rau cov neeg tuaj saib lub cev muaj zog, txhawb kev nyiam hauv zej zog kev coj noj coj ua, thiab tswj hwm kev loj hlob ntawm cov theem pib. Lawv txhua tus pib ua cov neeg ua lag luam zoo tib yam.
Rau cov neeg nyiam kev qoj ib ce, Alphalete yog ib lub npe paub. Los ntawm nws lub cim hma lub taub hau logo ntawm nws qhov pib mus rau cov poj niam cov khaub ncaws ncaws pob nrov Amplify series nyob rau xyoo tas los no, Alphalete tau txawv ntawm nws tus kheej hauv kev lag luam uas muaj cov khaub ncaws zoo sib xws.
Txij li thaum nws nrhiav tau nyob rau hauv 2015, Alphalete txoj kev loj hlob trajectory tau impressive. Raws li Christian Guzman, lub hom phiaj cov nyiaj tau los tam sim no tau tshaj $ 100 lab, nrog ntau dua 27 lab mus ntsib nws lub vev xaib official xyoo tas los, thiab kev tshaj xov xwm tom qab tshaj 3 lab.
Cov lus piav qhia no tsom iav qhov ntawm Gymshark tus tsim, xav txog qhov kev loj hlob zoo ib yam ntawm cov khoom muaj zog tshiab.
Thaum Christian Guzman nrhiav tau Alphalete, nws tsuas yog 22 xyoo, tab sis nws tsis yog nws thawj qhov kev lag luam.
Peb xyoos dhau los, nws tau txais nws thawj cov nyiaj tau los tseem ceeb hauv nws qhov YouTube channel, uas nws tau qhia cov lus qhia kev cob qhia thiab lub neej txhua hnub. Tom qab ntawd nws pib muab kev cob qhia online thiab kev qhia noj zaub mov, txawm tias xauj lub Hoobkas me hauv Texas thiab qhib lub gym.
Thaum lub sij hawm Christian lub YouTube channel tau dhau ib lab tus neeg siv, nws tau txiav txim siab los ua lag luam tshaj nws tus kheej lub npe. Qhov no coj mus rau kev tsim ntawm CGFitness, lub precursor rau Alphalete. Nyob ib ncig ntawm tib lub sijhawm, nws tau los ua tus qauv rau kev loj hlob sai hauv tebchaws Askiv lub npe Gymshark.
Kev tshoov siab los ntawm Gymshark thiab xav txav mus dhau ntawm tus kheej lub npe ntawm CGFitness, Christian rebranded nws cov khaub ncaws kab rau Alphalete Athletics.
"Sportswear tsis yog ib qho kev pabcuam, tab sis yog cov khoom lag luam, thiab cov neeg siv khoom tuaj yeem tsim lawv tus kheej lub npe," Christian hais hauv podcast. "Alphalete, ib qho kev sib xyaw ntawm 'alpha' thiab 'tus neeg ncaws pob,' lub hom phiaj los txhawb cov tib neeg los tshawb txog lawv lub peev xwm, muab cov khaub ncaws ua kis las ua tau zoo thiab hnav khaub ncaws txhua hnub.
Cov dab neeg ua lag luam ntawm cov khaub ncaws ua kis las yog qhov tshwj xeeb tab sis qhia txog kev sib koom ua ke: tsim cov khaub ncaws zoo dua rau cov zej zog niche.
Zoo li Gymshark, Alphalete tau tsom rau cov tub ntxhais hluas nyiam kev tawm dag zog ua lawv thawj cov neeg tuaj saib. Los ntawm kev siv nws cov neeg siv tseem ceeb, Alphalete tau sau $ 150,000 hauv kev muag khoom hauv peb teev tom qab nws tso tawm, tswj hwm lub sijhawm los ntawm tsuas yog Christian thiab nws niam nws txiv. Qhov no tau cim qhov pib ntawm Alphalete txoj kev loj hlob sai.
Embrace Fitness Clothing with Influencer Marketing
Ntau yam zoo li qhov nce ntawm Gymshark thiab lwm yam DTC hom, Alphalete hnyav heev nyob rau hauv online channels, feem ntau siv e-lag luam thiab kev sib raug zoo xov xwm los ncaj qha koom nrog cov neeg siv khoom, yog li txo qis cov theem nrab. Lub hom phiaj tseem ceeb ntawm cov neeg siv khoom sib cuam tshuam, tsim qauv, thiab kev ua haujlwm, kom ntseeg tau tias txhua kauj ruam los ntawm kev tsim khoom mus rau kev lag luam tawm tswv yim ncaj qha rau cov neeg siv khoom.
Alphalete cov khaub ncaws qoj ib ce yog tshwj xeeb tsim thiab tsim rau cov neeg nyiam kev qoj ib ce, muaj cov qauv zoo nkauj uas sib xyaw ua ke zoo nrog cov kis las ncaws pob thiab cov xim vibrant. Qhov tshwm sim yog qhov muag-catching fusion ntawm lub cev qoj ib ce thiab haum lub cev.
Tshaj li cov khoom lag luam zoo, ob qho tib si Alphalete thiab nws tus tsim, Christian Guzman, txuas ntxiv tsim cov ntawv sau thiab cov ntsiab lus video kom nthuav dav lawv cov neeg tuaj saib. Qhov no suav nrog cov yeeb yaj kiab ua haujlwm uas qhia txog Christian hauv Alphalete iav, cov lus qhia ntxaws ntxaws, kev tshuaj xyuas cov khoom, kev sib tham nrog Alphalete-sponsored ncaws pob, thiab tshwj xeeb "Ib Hnub hauv Lub Neej" ntu.
Thaum tshwj xeeb cov khoom lag luam zoo thiab cov ntsiab lus hauv online tsim lub hauv paus ntawm Alphalete txoj kev vam meej, kev koom tes nrog cov kws tshaj lij kev ncaws pob thiab kev tawm dag zog KOLs (Cov Thawj Coj Kev Pom Zoo) tiag tiag txhawb nqa lub npe nrov.
Thaum nws tso tawm, Christian koom tes nrog cov neeg muaj zog muaj zog thiab KOLs los tsim cov ntsiab lus hauv kev sib raug zoo uas txhawb cov hom lag luam thoob plaws lub platform xws li YouTube thiab Instagram. Thaum lub Kaum Ib Hlis 2017, nws tau pib tsim Alphalete's "influencer team."
Ib txhij, Alphalete nthuav dav nws txoj kev tsom mus rau suav nrog cov poj niam cov khaub ncaws. "Peb pom tias kev ncaws pob tau dhau los ua kev zam, thiab cov poj niam txaus siab los nqis peev rau nws," Christian hais hauv kev xam phaj. "Hnub no, cov poj niam cov khaub ncaws ncaws pob yog cov khoom lag luam tseem ceeb rau Alphalete, nrog rau cov poj niam cov neeg siv tau nce los ntawm 5% thaum pib mus rau 50% tam sim no. Tsis tas li ntawd, cov poj niam cov khaub ncaws muag tam sim no suav txog ze li 40% ntawm peb cov khoom muag tag nrho."
Hauv 2018, Alphalete tau kos npe rau thawj tus poj niam lub cev muaj zog, Gabby Schey, ua raws li lwm tus poj niam ncaws pob thiab cov neeg ncaws pob qoj ib ce xws li Bela Fernanda thiab Jazzy Pineda. Nrog rau cov kev siv zog no, lub hom lag luam txuas ntxiv txhim kho nws cov khoom tsim thiab tau nqis peev ntau hauv R & D ntawm cov poj niam khaub ncaws. Tom qab qhov kev vam meej ntawm cov poj niam nyiam kev ua kis las leggings, Lub Rooj txhawb siab series, Alphalete tau qhia lwm cov kab uas nrhiav tom qab xws li Amplify thiab Aura.
Raws li Alphalete tau nthuav dav nws "pab pawg neeg muaj kev cuam tshuam," nws kuj tseem ceeb rau kev tswj hwm lub zej zog muaj zog. Rau cov lag luam tawm tshiab, tsim kom muaj lub zej zog muaj txiaj ntsig yog qhov tseem ceeb kom tau txais lub hauv paus hauv kev sib tw ncaws pob ua lag luam - kev pom zoo ntawm cov hom tshiab.
Txhawm rau txuas qhov sib txawv ntawm cov khw muag khoom hauv online thiab cov zej zog offline thiab muab cov neeg siv khoom ntsib ntsej muag, Alphalete pab pawg influencer tau pib mus ncig thoob ntiaj teb thoob plaws xya lub nroog hauv Tebchaws Europe thiab North America xyoo 2017. Txawm hais tias cov kev ncig xyuas txhua xyoo no ua haujlwm muag khoom rau qee qhov, ob qho tib si lub hom phiaj thiab nws cov neeg siv tsom ntau rau hauv zej zog lub tsev, tsim kom muaj kev sib raug zoo xov xwm brand buzz, thiab loyaltying.
Yam khoom siv Yoga hnav zoo li cas rau Alphalete?
Thaum tab tom nrhiav rau lub cev hnav cov khoom lag luam uas zoo sib xws rauAlphalet, ZIYANG yog ib qho kev xaiv tsim nyog xav txog. Nyob rau hauv Yiwu, cov khoom lag luam peev ntawm lub ntiaj teb, ZIYANG yog lub koom haum yoga hnav ua haujlwm uas tsom rau kev tsim, tsim khoom, thiab kev muag khoom thawj chav kawm yoga hnav rau cov khoom lag luam thoob ntiaj teb thiab cov neeg siv khoom. Lawv seamlessly muab craftsmanship thiab innovation los tsim high-zoo yoga hnav uas yog xis, fashionable, thiab tswv yim. ZIYANG txoj kev mob siab rau kev ua tau zoo yog pom nyob rau hauv txhua txoj kev xaws, kom ntseeg tau tias nws cov khoom tau dhau los ntawm cov qauv kev lag luam siab tshaj plaws.Hu rau tam sim ntawd
Post lub sij hawm: Jan-06-2025
