Luluulemon tau txais cov khoom siv dag zog hauv tsev. Peb xyoos tom qab, tus Atleisure Brand yog tam sim no cov qauv muag muag vim tias cov khoom muag muag tau tu nws qhov kev muag khoom muag. Lub tuam txhab kuj tseem tab tom nrhiav rau relaunch nws cov digital thiab app raws li cov cuab yeej siv luluio (uas tau hloov kho nws cov khoom siv yav dhau los ntawm cov kev pabcuam digital app.
Tab sis dab tsi ntawm cov khoom siv dag zog ua haujlwm ua lub tuam txhab cov neeg siv khoom nyiam kev yuav khoom?
Raws li koj cov ntaub ntawv qhia - uas cov neeg nyob hauv lub siab, tus neeg Asmeskas cov neeg siv khoom lag luam tsis tau yuav ib qho khoom lag luam tsis tau yuav ib qho khoom sib tw hauv 12 lub hlis dhau los. Ntawm cov neeg uas muaj, 21% xaiv rau cov khoom siv hnyav pub dawb. Los ntawm kev sib piv, 11% ntawm cov pej xeem Asmeskas tau yuav no hom khoom gym ua si hauv 12 lub hlis dhau los ua haujlwm thiab tawm dag zog hauv tsev ua si lossis hauv tsev.
Ntxiv mus, 17% ntawm lululemon cov neeg tuaj yeem thiab 10% ntawm cov neeg Asmeskas cov neeg yuav khoom dav hlau yuav cov hnab hluav taws xob lossis khoom siv spinning tsheb kauj vab.
Peb kuj tshawb koj cov ntaub ntawv koj los saib seb lawv xav txog dab tsi thaum yuav khoom siv gym tau siv rau hauv kev ua si lossis hauv tsev. Cov ntaub ntawv Profiles qhia tau tias cov khoom siv tau muaj kev ua si ntawm cov khoom lag luam pab pawg no thaum yuav khoom siv Gym (22% thiab 20% feem ntau).
Rau cov pej xeem Asmeskas dav dav, qhov yooj yim ntawm kev siv khoom siv gym thiab tus nqi yog qhov tseem ceeb tshaj plaws thaum yuav khoom siv gym (10% txhua).
Ntxiv mus, 57% ntawm Lululemon cov neeg tuaj yeem thiab 41% ntawm cov pej xeem feem ntau tsis tau yuav khoom siv hauv 12 lub hlis dhau los.
Thaum nws los txog rau hom kev ua yeeb yam Gym Lululemon cov lus hais tias tam sim no muaj, 40% ua haujlwm tawm ntawm lawv tus kheej. Lwm 32% muaj kev koom tes ua si thiab 15% ntawm lawv muaj kev them se online lossis hauv tsev them rau cov phiaj xwm kev tawm dag zog lossis cov chav kawm workout. Nyob ib ncig ntawm 13% ntawm cov neeg tuaj saib no tau xaj rau ib chav tshwj xeeb studio lossis chav kawm tshwj xeeb xws li kickboxing thiab kiv.
Cov ntaub ntawv Profiles Ntxiv qhia tau hais tias 88% ntawm Lululemon cov neeg yuav khoom tam sim no nrog cov lus uas lawv "rau lub tswv yim ntawm kev haum thiab noj qab haus huv." Cov lag luam cov qhua tuaj noj mov, 80%, pom zoo nrog cov lus hais tias "nws yog qhov tseem ceeb rau (lawv) lub sijhawm ua haujlwm" thiab 78% ntawm lawv pom zoo tias lawv xav lawv "siv ntau dua."
Ntxiv nrog rau kis las kis las, lululemon kuj muaj cov khoom siv zoo li lub plawv dhia saib ntawm nws cov hom suab, lululemon studio. Raws li profiles, 76% ntawm lululemon cov neeg tuaj yeem pom zoo nrog cov lus hais tias "cov cuab yeej siv hluav taws xob tuaj yeem txhawb cov neeg kom muaj kev noj qab haus huv ntau dua." Tab sis 60% ntawm pab pawg no kuj tseem pom zoo nrog cov lus hais tias "cov thev naus laus zis siv tau kim heev."
Lub sij hawm Post: Lub Yim Hli 02-2023
