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Nyob rau hauv xyoo tas los no, kev hloov pauv ntawm ntau yam kev ua si hauv lub neej tau ua rau muaj kev nyiam ntawm ntau lub npe kis las, zoo li Lululemon hauv thaj av ntawm yoga. Yoga, nrog nws qhov tsawg kawg nkaus qhov yuav tsum tau muaj thiab tsis tshua muaj kev nkag mus, tau dhau los ua ib qho kev xaiv rau ntau tus. Paub txog lub peev xwm hauv kev ua lag luam no, yoga-centric hom tau nthuav dav.
Tshaj li lub npe nrov Lululemon, lwm lub hnub qub nce siab yog Alo Yoga. Tsim nyob rau hauv Tebchaws Meskas hauv 2007, coinciding nrog Lululemon qhov debut ntawm NASDAQ thiab Toronto Tshuag Txauv, Alo Yoga tau sai sai tau traction.
Lub npe "Alo" yog muab los ntawm Huab Cua, Av, thiab Dej Hiav Txwv, qhia txog nws txoj kev cog lus kom nthuav dav kev nco qab, txhawb kev noj qab haus huv, thiab txhawb nqa zej zog. Alo Yoga, zoo li Lululemon, ua raws txoj hauv kev hwm, feem ntau pricing nws cov khoom siab dua Lululemon.
Hauv kev ua lag luam North American, Alo Yoga tau txais txiaj ntsig zoo yam tsis muaj kev siv nyiaj ntau ntawm kev pom zoo, nrog cov cim zam xws li Kendall Jenner, Bella Hadid, Hailey Bieber, thiab Taylor Swift nquag pom hauv Alo Yoga khaub ncaws.
Danny Harris, co-founder ntawm Alo Yoga, tau hais txog lub hom phiaj kev loj hlob sai, nrog peb xyoos sib law liag ntawm kev nthuav dav los ntawm 2019, nce mus txog ntau dua $ 1 nphom hauv kev muag khoom los ntawm 2022. Ib qhov chaw ze rau lub hom phiaj tau tshaj tawm tias xyoo tas los, Alo Yoga tab tom tshawb nrhiav cov peev txheej tshiab uas tuaj yeem muaj txiaj ntsig rau lub npe txog li $ 10 billion. Lub zog tsis nres ntawd.
Thaum Lub Ib Hlis 2024, Alo Yoga tshaj tawm kev koom tes nrog Blackpink's Ji-soo Kim, tsim tau $ 1.9 lab hauv Fashion Media Impact Value (MIV) hauv thawj tsib hnub, nrog rau kev nce hauv Google tshawb nrhiav thiab muag khoom sai ntawm cov khoom sau los ntawm lub caij nplooj ntoos hlav, txhawb nqa lub hom phiaj kev lees paub hauv Asia.
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Alo Yoga txoj kev vam meej hauv kev sib tw yoga ua lag luam tuaj yeem raug ntaus nqi rau nws cov tswv yim lag luam tseem ceeb.
Tsis zoo li Lululemon, uas hais txog cov khoom hnav thiab zoo, Alo Yoga ua qhov tseem ceeb ntawm cov qauv tsim, sib txuas cov kev txiav stylish thiab ntau yam xim zam los tsim cov qauv zoo nkauj.
Hauv kev tshaj xov xwm, Alo Yoga cov khoom lag luam saum toj kawg nkaus tsis yog cov ris tsho yoga ib txwm muaj, tab sis theej mesh tights thiab ntau yam qoob loo. Lub koom haum kev lag luam digital, Stylophane, yav dhau los ranked Alo Yoga ua 46th feem ntau koom nrog zam hom ntawm Instagram, ua tau zoo dua Lululemon, uas nyob rau qib 86.
Hauv kev lag luam lag luam, Alo Yoga ntxiv kev sib tw ntawm kev nco qab, muab ntau yam khoom lag luam los ntawm cov poj niam mus rau txiv neej cov khaub ncaws, nrog rau kev hnav khaub ncaws, thiab txuas ntxiv kev lag luam offline. Qhov tseem ceeb, Alo Yoga lub khw muag khoom lub cev muab cov chav kawm thiab tuav cov kev ua ub no kom nkag siab cov neeg siv hom npe.
Alo Yoga cov kev paub txog ib puag ncig muaj xws li lub hnub ci-powered chaw ua haujlwm, ob zaug-hnub studio yoga, lub chaw nres tsheb hluav taws xob, kev siv pov tseg, thiab cov rooj sib tham hauv lub vaj xav Zen, txhawb nqa lub zog thiab kev coj ncaj ncees. Alo Yoga kev tshaj tawm kev lag luam yog qhov tshwj xeeb tshwj xeeb, nthuav tawm ntau yam ntawm cov kws kho yoga ua ntau yam kev txav hauv ntau qhov chaw, tsim kom muaj lub zej zog muaj zog ntawm cov neeg nyiam.
Hauv kev sib piv, thaum Lululemon, nrog ntau tshaj li ob xyoos ntawm txoj kev loj hlob, nrhiav kev nthuav dav nws cov khoom lag luam rau kev hnav txhua hnub, nws txoj kev lag luam tseem tsom mus rau kev pom zoo rau kev ncaws pob thiab cov kis las ncaws pob.
Personifying lub hom, nws yog tseeb: "Ib lub hom phiaj rau exquisite zam, lwm yam rau kis las prowess."
Puas yog Alo Yoga yog Lululemon tom ntej?
Alo Yoga qhia txog txoj kev loj hlob zoo sib xws nrog Lululemon, pib nrog yoga ris thiab tsim lub zej zog. Txawm li cas los xij, nws yog ntxov ntxov tshaj tawm Alo ua Lululemon tom ntej, ib nrab vim Alo tsis pom Lululemon ua tus neeg sib tw mus sij hawm ntev.
Danny Harris tau hais rau Wall Street Journal tias Alo tab tom mus rau digitalization, suav nrog kev tsim cov chaw noj qab haus huv hauv metaverse, nrog cov hom phiaj kev lag luam saib ua ntej mus rau ob xyoo tom ntej. "Peb pom peb tus kheej ntau dua li cov npe digital dua li cov khaub ncaws hnav lossis cov khw muag khoom cib thiab mortar," nws hais.
Hauv qhov tseeb, Alo Yoga lub hom phiaj txawv ntawm Lululemon's. Txawm li cas los xij, qhov no tsis txo qis nws lub peev xwm los ua lub npe muaj txiaj ntsig zoo.
Yam khoom siv yoga hnav zoo li cas rau alo?
ZIYANG yog ib qho kev xaiv tsim nyog xav txog. Nyob rau hauv Yiwu, cov khoom lag luam peev ntawm lub ntiaj teb, ZIYANG yog lub koom haum yoga hnav ua haujlwm uas tsom rau kev tsim, tsim khoom, thiab kev muag khoom thawj chav kawm yoga hnav rau cov khoom lag luam thoob ntiaj teb thiab cov neeg siv khoom. Lawv seamlessly muab craftsmanship thiab innovation los tsim high-zoo yoga hnav uas yog xis, fashionable, thiab tswv yim. ZIYANG txoj kev mob siab rau kev ua tau zoo yog pom nyob rau hauv txhua txoj kev xaws, kom ntseeg tau tias nws cov khoom tau dhau los ntawm cov qauv kev lag luam siab tshaj plaws.Hu rau tam sim ntawd
Post lub sij hawm: Jan-07-2025
