Ụdị a ma ama na-apụta
N'ime afọ ndị na-adịbeghị anya, mgbanwe nke ụdị ndụ egwuregwu dị iche iche kpalitere ewu ewu nke ọtụtụ ụdị egwuregwu, dị ka Lululemon na mpaghara yoga. Yoga, nke nwere obere oghere chọrọ yana mgbochi ntinye dị ala, abụrụla nhọrọ mmega ahụ masịrị ọtụtụ. N'ịghọta ike dị n'ahịa a, ụdị yoga-centric amụbawo.
E wezụga Lululemon a ma ama, kpakpando ọzọ na-ebili bụ Alo Yoga. Tọrọ ntọala na United States na 2007, dabara na mpụta mbụ Lululemon na NASDAQ na Toronto Stock Exchange, Alo Yoga enwetala ngwa ngwa.
Aha ika "Alo" sitere na Ikuku, Ala, na Oke Osimiri, na-egosipụta ntinye aka ya n'ịgbasa uche, ịkwalite ibi ndụ ahụike, na ịkwalite obodo. Alo Yoga, dị ka Lululemon, na-agbaso ụzọ adịchaghị mma, na-enyekarị ọnụ ahịa ngwaahịa ya elu karịa Lululemon.
N'ahịa North America, Alo Yoga enwetala ọhụụ pụtara ìhè na-enweghị nnukwu ego na nkwado, yana akara ngosi ejiji dị ka Kendall Jenner, Bella Hadid, Hailey Bieber na Taylor Swift na-ahụkarị na uwe Alo Yoga.
Danny Harris, ngalaba-nchoputa nke Alo Yoga, pụta ìhè ika si ngwa ngwa ibu, na atọ consecutive afọ nke nnukwu mmụba si 2019, eru n'elu $1 ijeri ahịa site 2022. A isi iyi nso ika kpughere na mbubreyo afọ gara aga, Alo Yoga na-enyocha ọhụrụ ego ohere nke nwere ike uru ika na ruo $10 ijeri. Ọkụ na-aga n'ihu anaghị akwụsị ebe ahụ.
Na Jenụwarị 2024, Alo Yoga kwupụtara mmekorita ya na Blackpink's Ji-soo Kim, na-ewepụta $1.9 nde na Ejiji Media Impact Value (MIV) n'ime ụbọchị ise mbụ, yana mmụba na nchọ Google na ire ngwa ngwa nke ihe sitere na nchịkọta mmiri, na-akwalite nnabata nke ika ahụ na Asia.
Atụmatụ ire ahịa pụrụiche
Enwere ike ịsị na ọganihu Alo Yoga nwere n'ahịa yoga na-asọmpi bụ atụmatụ ahịa ya pụtara ìhè.
N'adịghị ka Lululemon, nke na-ekwusi ike iyi na ịdị mma ngwaahịa, Alo Yoga na-ebute ụzọ imewe ya, na-etinye mbelata nkecha na ụdị ụdị ejiji iji mepụta ọdịdị na-ewu ewu.
Na soshal midia, ngwaahịa kachasị nke Alo Yoga abụghị uwe ogologo ọkpa yoga ọdịnala kama ọ bụ ntupu tights na elu ihe ọkụkụ dị iche iche. Ụlọ ọrụ na-ere ahịa dijitalụ, Stylophane, bụbu Alo Yoga ka ahọpụtara Alo Yoga dị ka ụdị ejiji 46th kacha etinye aka na Instagram, karịa Lululemon, nke họọrọ 86th.
N'ịre ahịa ika, Alo Yoga na-akwalite mmegharị uche, na-enye ngwaahịa dị iche iche sitere na uwe ụmụ nwanyị ruo na uwe ụmụ nwoke, yana uwe na ịgbatị mbọ ahịa na-anọghị n'ịntanetị. N'ụzọ doro anya, ụlọ ahịa anụ ahụ Alo Yoga na-enye klaasị na mmemme ndị na-akwado ofufe iji mee ka njirimara njirimara onye ọrụ dịkwuo omimi.
Atumatu Alo Yoga maka gburugburu ebe obibi gụnyere ụlọ ọrụ na-enye ike anyanwụ, yoga studio ugboro abụọ kwa ụbọchị, ọdụ ụgbọ ala eletrik, mmemme imegharị ihe mkpofu, na nzukọ n'ogige ntụgharị uche nke Zen, na-eme ka ike na ụkpụrụ nke ika ahụ sie ike. Ịre ahịa mgbasa ozi mmekọrịta nke Alo Yoga pụrụ iche, na-egosipụta ụdị dị iche iche nke ndị na-eme yoga na-eme mmegharị dị iche iche na ntọala dị iche iche, na-ewulite obodo siri ike nke ndị na-anụ ọkụ n'obi.
N'iji ya tụnyere, mgbe Lululemon, nke nwere ihe karịrị afọ iri abụọ nke mmepe, na-achọ ịgbasa ahịrị ngwaahịa ya maka ejiji kwa ụbọchị, ahịa ya na-anọgide na-elekwasị anya na nkwado ndị ọkachamara na-eme egwuregwu na ihe omume egwuregwu.
N'ịmepụta ụdị ndị ahụ, o doro anya: "Otu ebumnuche maka ejiji mara mma, nke ọzọ maka ike egwuregwu."
Alo Yoga ọ ga-abụ Lululemon ọzọ?
Alo Yoga na-ekerịta ụzọ mmepe yiri nke ahụ na Lululemon, na-amalite site na uwe ogologo ọkpa yoga wee wuo obodo. Agbanyeghị, ọ bụ akabeghị aka ikwuwapụta Alo dị ka Lululemon na-esote, akụkụ n'ihi na Alo anaghị ele Lululemon anya dị ka onye asọmpi ogologo oge.
Danny Harris kwuru na Wall Street Journal na Alo na-aga n'ihu dijitalụ, gụnyere ịmepụta oghere ịdị mma na metaverse, yana ebumnuche azụmahịa na-atụ anya n'ihu afọ iri abụọ na-abịa. "Anyị na-ahụ onwe anyị dị ka akara dijitalụ karịa ụdị uwe ma ọ bụ onye na-ere brik na ngwa agha," ka o kwuru.
N'ezie, ebumnuche Alo Yoga dị iche na nke Lululemon. Agbanyeghị, nke a anaghị ebelata ikike ọ nwere ịghọ akara nwere mmetụta dị ukwuu.
Kedu onye na-eweta Yoga wear nwere àgwà yiri nke alo?
ZIYANG bụ nhọrọ kwesịrị ịtụle. N'ịbụ nke dị na Yiwu, isi obodo ngwa ahịa nke ụwa, ZIYANG bụ ụlọ ọrụ yoga ọkachamara na-elekwasị anya n'ịkepụta, imepụta, na ịzụ ahịa yoga nke mbụ maka ụdị na ndị ahịa ụwa. Ha na-ejikọta nka na ihe ọhụrụ n'enweghị nsogbu iji mepụta uwe yoga dị elu nke dị mma, ejiji na nke bara uru. Nkwenye nke ZIYANG maka ịdị mma na-apụta ìhè n'ịkwa akwa ọ bụla, na-ahụ na ngwaahịa ya gafere ụkpụrụ ụlọ ọrụ kachasị elu.Kpọtụrụ ozugbo
Oge nzipu: Jan-07-2025
