Muli pano pazifukwa: mwakonzeka kuyambitsa mtundu wanu wa zovala. Mwinamwake mukusefukira ndi chisangalalo, odzala ndi malingaliro, ndipo mukufunitsitsa kuti zitsanzo zanu zikonzekere mawa. Koma bwerera mmbuyo… sizikhala zophweka monga zimamvekera. Pali zambiri zomwe muyenera kuziganizira musanalowe munjira imeneyi. Dzina langa ndine Brittany Zhang, ndipo ndakhala zaka 10 zapitazi ndikugwira ntchito yopanga zovala ndi kupanga. Ndinapanga mtundu wa zovala kuchokera pansi, ndikukulitsa kuchokera ku $ 0 kufika pa $ 15 miliyoni pakugulitsa m'zaka khumi zokha. Nditasintha mtundu wathu kukhala kampani yopanga zonse, ndakhala ndi mwayi wogwira ntchito ndi eni ake amtundu wa 100, kuyambira omwe amapanga $100K mpaka $1 miliyoni pazopeza, kuphatikiza zodziwika bwino monga SKIMS, ALO, ndi CSB. Onse amayamba ndi chinthu chomwecho ... lingaliro. Mu positi iyi, ndikufuna ndikuwonetseni mwachidule ndondomekoyi ndikuwunikira zomwe muyenera kuyamba kuganizira. Tidzakhala ndi mndandanda wazotsatira zomwe zimalowa mozama mu gawo lililonse laulendo ndi zambiri komanso zitsanzo. Cholinga changa ndichakuti muphunzirepo chinthu chimodzi chofunikira pa positi iliyonse. Gawo labwino kwambiri? ADZAKHALA ZAULERE komanso zowona. Ndigawana nkhani zenizeni ndikukupatsani upangiri wachindunji, wopanda mayankho achidule, odula ma cookie omwe mumawawona nthawi zambiri pa intaneti.
Pofika 2020, zikuwoneka ngati aliyense akuganiza zoyambitsa mtundu wa zovala. Zitha kukhala chifukwa cha mliriwu kapena chifukwa chakuti anthu ambiri amafufuza lingaliro loyambitsa mabizinesi apa intaneti. Ndikuvomereza kwathunthu-awa ndi malo odabwitsa kuti tiyambe. Ndiye, timayamba bwanji kupanga mtundu wa zovala? Chinthu choyamba chimene tikusowa ndi dzina. Izi mwina zidzakhala gawo lovuta kwambiri panjira yonseyi. Popanda dzina lolimba, zidzakhala zovuta kwambiri kupanga chizindikiro chodziwika bwino. Monga tafotokozera, makampani akuchulukirachulukira, koma izi sizikutanthauza kuti ndizosatheka—choncho musasiye kuwerenga apa. Zimangotanthauza kuti muyenera kuyika nthawi yowonjezera kupanga dzina losaiwalika. Upangiri wanga WABWINO KWAMBIRI ndikulemba homuweki yanu pa dzina. Ndikukulimbikitsani kuti musankhe dzina lomwe silinagwirizane nazo. Ganizirani za mayina ngati "Nike" kapena "Adidas" - awa analibe ngakhale mumtanthauzira mawu asanakhale chizindikiro. Ndikhoza kulankhula kuchokera ku zomwe zandichitikira pano. Ndinakhazikitsa mtundu wanga, ZIYANG, mu 2013, chaka chomwe mwana wanga anabadwa. Ndinapatsa kampaniyo dzina la mwana wanga wachitchaina mu pinyin. Ndinkachita khama kwambiri pomanga chizindikirocho, ndikugwira ntchito maola 8 mpaka 10 patsiku. Ndinafufuza kwambiri ndipo sindinapeze zambiri zamtundu uliwonse pa dzinalo. Izi ndi zenizeni momwe zimakhalira. Chotengera apa ndi: sankhani dzina lomwe silikuwonekera pa Google. Pangani liwu latsopano, phatikizani mawu ochepa, kapena yambitsaninso china chake kuti likhale lapadera kwambiri.
Mukamaliza kulemba dzina lanu, ndi nthawi yoti muyambe kukonza ma logo anu. Ndikupangira kupeza wojambula zithunzi kuti athandizire izi. Nayi nsonga yabwino: onani Fiverr.com ndikuthokozani pambuyo pake. Mutha kupeza ma logo apamwamba pamtengo wochepera $10-20. Nthawi zonse zimandipangitsa kuseka pamene anthu akuganiza kuti akufunikira $ 10,000 kuti ayambe mtundu wa zovala. Ndawonapo eni mabizinesi akuwononga $800-1000 pa logo, ndipo nthawi zonse zimandipangitsa kudzifunsa kuti ndi chiyani china chomwe akulipirira. Nthawi zonse fufuzani njira zochepetsera ndalama kumayambiriro. Mungakhale bwino mutagulitsa $800-1000 muzinthu zanu zenizeni. Logos ndi yofunika kwambiri pakupanga chizindikiro. Mukalandira chizindikiro chanu, ndikupangira kuti ndikufunseni mumitundu yosiyanasiyana, maziko, ndi maonekedwe (.png, .jpg, .ai, etc.).
Mukamaliza dzina lanu ndi logo yanu, chotsatira ndikulingalira kupanga LLC. Mfundo apa ndi yolunjika. Mukufuna kuti katundu wanu ndi ngongole zikhale zosiyana ndi za bizinesi yanu. Izi ndizopindulitsanso nthawi yamisonkho. Pokhala ndi LLC, mudzatha kulemba ndalama zomwe mumagwiritsa ntchito pabizinesi yanu ndikuwona zomwe mukuchita mu bizinesi yanu ndi nambala ya EIN. Komabe, nthawi zonse funsani ndi akauntanti wanu kapena katswiri wazachuma musanapitirize. Chilichonse chomwe ndimagawana ndi lingaliro langa chabe ndipo chiyenera kuwunikiridwa ndi katswiri musanachitepo kanthu. Mungafunike nambala ya Federal EIN musanalembe fomu ya LLC. Kuphatikiza apo, madera ena kapena ma municipalities angafunike DBA (Doing Business As) ngati mukufuna kugwiritsa ntchito malo ogulitsira kapena kugulitsa madera ena. Dziko lililonse lili ndi malamulo osiyanasiyana a LLC, kotero mutha kupeza zofunikira kudzera mukusaka kosavuta kwa Google. Kumbukirani, simuyenera kukhala katswiri m'dera lililonse. Njira yonseyi ndiulendo woyeserera ndi zolakwika, ndipo kulephera ndi gawo limodzi lazomwe zingakuthandizeni kukula ngati eni bizinesi. Ndikupangiranso kutsegula akaunti yakubanki yabizinesi yosiyana. Izi sizingokuthandizani kuti muwone momwe mukupitira patsogolo, komanso ndi njira yabwino yosungira ndalama zanu zaumwini ndi zabizinesi. Zidzakhalanso zothandiza mukakhazikitsa tsamba lanu kapena zipata zolipira.
Chomaliza mubulogu iyi ndikuteteza mayendedwe anu. Musanadumphire mozama kwambiri, onetsetsani kuti mutha kuteteza dzina lanu lachidziwitso pamasamba ochezera, mawebusayiti, ndi zina zambiri. Ndikupangira kugwiritsa ntchito @handle pamapulatifomu onse. Kusasinthika kumeneku kudzathandiza makasitomala kuzindikira mtundu wanu ndikupewa chisokonezo. Ndikupangira kugwiritsa ntchito Shopify ngati tsamba lanu. Amapereka kuyesa kwaulere kukuthandizani kuti mudziwe bwino nsanja. Ndikupangira Shopify chifukwa cha kasamalidwe kabwino ka zinthu, kusavuta kugwiritsa ntchito kwa oyambitsa e-commerce, komanso ma analytics aulere omwe amaperekedwa kuti azitsatira kukula. Palinso nsanja zina monga Wix, Weebly, ndi WordPress, koma nditatha kuyesa zonsezo, nthawi zonse ndimabwerera ku Shopify chifukwa cha bwino. Chotsatira chanu ndikuyamba kuganiza za mutu wamtundu wanu. Bizinesi iliyonse ili ndi mtundu wake, chilengedwe, komanso kukongola. Yesetsani kuti chizindikiro chanu chikhale chofanana pamakanema onse; izi zidzapindulitsa chizindikiro chanu cha nthawi yaitali.
Ndikukhulupirira kuti blog yofulumirayi yakupatsani kumvetsetsa bwino kwazomwe mungachite kuti muyambe. Gawo lotsatira ndi pamene muyamba ntchito yolenga kupanga zinthu zanu ndikuyitanitsa gulu lanu loyamba la zovala kuti mugulitse.
PS Ngati mukufuna zovala zodula & kusoka, chonde tithandizeni! Zikomo kwambiri!YAMBA
Nthawi yotumiza: Jan-25-2025
