01
Kuchokera pakukhazikitsa pamsika wopitilira madola 40 biliyoni
Zinangotenga zaka 22 zokha
Lululemon adakhazikitsidwa mu 1998. NdiKampani yodzozedwera ndi yoga ndikupanga zida zapamwamba kwambiri zamakono zamakono. Chimakhulupirira kuti "yoga si masewera pamphango, komanso chikhalidwe cha moyo ndi nzeru za moyo komanso nzeru za moyo." Mwanjira yosavuta, imatanthawuza kusamala ndi umunthu wanu wamkati, pomvera za mphatsoyo, ndikuzindikira ndi kuvomereza malingaliro anu enieni osapanga zigamulo.
Zinanditengera Lululemon zaka 22 kuchokera ku gawo lake la msika wopitilira $ 40 biliyoni. Simungamve kuti ndizokulirapo pongoyang'ana manambala awiriwa, koma muazifanizira. Zinamuyendera Aditas 68 zaka zaka pafupifupi 46 kuti akwaniritse izi, zomwe zikuwonetsa mwachangu hululemon wayamba.
Kufalikira kwa Lululemon kumayamba ndi chikhalidwe cha "chipembedzo", kuloza azimayi omwe ali ndi mphamvu zambiri, maphunziro apamwamba, azaka 24 mpaka 44, ndipo kufunafuna kukhala ndi moyo wathanzi. Awiri atoga a yoga amawononga pafupifupi 1,000 Yuan ndipo mwachangu amakhala wotchuka pakati pa azimayi okwera.
02
Kutumiza mwachangu kwapadera
Njira yotsatsa imatha
Pamaso pa mliri, madera a Lululemon amakhazikika m'masitolo ogulitsa kapena ma membala. Mliriwo utayamba ndipo zochitika za anthu zinali zoletsedwa, udindo wake womwe unayang'aniridwa bwino unakhala wotchuka, ndipoMtundu wathunthu wotsatsa wa "Zowonjezera Zamalonda + zidalimbikitsidwa pa intaneti.Pankhani yazosankhidwa, Lululemon mopitirira zida kuponderezana Glosen Soulcorm Sources:
No.1 Facebook
Lululemon ali ndi otsatira 2.98.
No.2 YouTube
Lululemon ali ndi otsatira 303,000 pa YouTube, ndipo zomwe zalembedwa chifukwa cha akaunti yake zitha kugawidwa m'njira zotsatirazi:
Chimodzi ndi "ndemanga zazogulitsa & kutuluka | Lululemon", komwe kumaphatikizapo zambiri za maboti a ma blogger komanso okwanira a malonda;
Chimodzi ndi "yoga, sitima, kunyumba zapakhomo, kusinkhasinkha, kusunthira kwa ma yoga, kuchita masewera olimbitsa thupi, kusinkhasinkha kwakanthawi.
No.3 Instagram
Lululemon wapeza otsatira oposa 5 miliyoni, ndipo zolemba zambiri zofalitsidwa pa akauntiyo ndizaza omwe amagwiritsa ntchito kapena ma fin akuchita masewera olimbitsa thupi, komanso zowunikira zake.
No.4 Tiktok
Lululemon watsegula maakaunti osiyanasiyana a Matrix pa Tiktok molingana ndi zolinga zosiyanasiyana za akaunti. Nkhani yake yovomerezeka ili ndi otsatira ambiri a otsatira, pakadali pano akudziunjikira anthu 1,000,000.
Mavidiyo omwe atulutsidwa ndi akaunti yovomerezeka ya Lululemon amagawidwa m'magulu anayi: Kuyambitsa kwa mankhwala, mafilimu ofupikitsa, kutchuka kwa sayansi, komanso nkhani zam'madera. Nthawi yomweyo, kuti azolowere malo okhala tiktok, zinthu zambiri zopindika zimawonjezeredwa: Chovala chophatikizira chophatikizika polongosola zinthu, komanso kugwiritsa ntchito mawonekedwe a nkhope yopanga chinthu choyamba chikafika poyambira.
Pakati pawo, kanemayo wokhala ndi mtengo wapamwamba kwambiri wofanana ndi utoto wa mafuta omwe amatchuka kwambiri pa intaneti posachedwapa. Imagwiritsa ntchito yoga mphasa ngati skateboard, fosholo yopaka mafuta ngati utoto wa mafuta, lululemon yoga mathalauza ngati utoto, ndipo yolumikizidwa mu duwa ngati mawonekedwe. Kusintha kwa Flash, kumawonekera kwa bolodi yojambulirayo mu "utoto" wonse.
Vidiyoyi ndiyabwino kwambiri pamutuwu komanso mawonekedwe, ndipo zikugwirizana ndi malonda ndi mtundu, zomwe zakopa chidwi cha mafani ambiri.
Kutsatsa Kutsatsa
Lululemon anazindikira kufunika kwa nyumba yamitundu kumayambiriro kwa kukula kwake.Inapanga gulu la a Kol kuti lilimbikitse kukwezedwa ndi lingaliro lake ndikukhazikitsa ubale wa nthawi yayitali ndi ogula.
Akazembe a kampaniyo amaphatikizapo aphunzitsi a jaga, aphunzitsi olimba ndi akatswiri azisewera mdera lanu. Mphamvu zawo zimathandizira lululemon kuti mupeze ogula omwe amakonda oga ndi kukongola mwachangu komanso molondola.
Amanenedwa kuti kwa 2021, Lululemon ali ndi akazembe 12 zapadziko lonse lapansi ndi akazembe 1,304. Kazembe wa Lululemon Post Post Mavidiyo ndi Zithunzi Pa Mainstream Social Media
Kuphatikiza apo, aliyense ayenera kukumbukira zofiira pomwe gulu la National National National Lolympics yozizira. M'malo mwake, uwo unali jekete lopangidwa ndi Lululemon. Lululomon adatchukanso ku Taktok.
Lulumonyon adayambitsa kugunda kwa masamba a tiktok. Ochita masewera ochokera ku Canada adalemba mayunifolomu awo otchuka pa Tiktok #teamcanada ndikuwonjezeranso Hashtag #.
Kanemayo adalembedwa ndi Canada Freseyle Spaer Elena kubisala wake wa Tiktok. Muvidiyo, Elena ndi osewera nawo adavina nyimbo zomwe zimavala yunifolomu ya Lululemon.
03
Pomaliza, ndikufuna kunena
Mtundu uliwonse womwe umadziwika kuti anthu onse ndiwosagwirizana ndi kuzindikira mwakuya m'magulu ogula komanso njira zochitira malonda.
M'zaka zaposachedwa, yoga amavala mitundu yambiri yomwe idagwiritsidwa ntchito kwambiri pa mapikidwe ogwiritsira ntchito malonda, ndipo izi zatuluka padziko lonse lapansi. Kutsatsa mu nsanja za media kumathandizira kukulitsa chidziwitso cha mtundu, kukopa omvera, kuwonjezeretsa malonda, ndikumanga kasitomala wokhulupirika. Mu msika wampikisano wapadziko lonse lapansi,Kutsatsa kwa ma media kumapereka mwayi wokhala ndi mwayi ndipo umadzetsa mapindu ambiri kwa mabizinesi.
Ndi chitukuko cha media ndi kusintha kwa ogwiritsa ntchito, yoga amavala ogulitsa ndi makampani ayenera kupitiriza kuphunzira ndikusintha, ndipo nthawi zonse ndi kusankha njira zotsatsa. Nthawi yomweyo, ayenera kugwiritsanso ntchito bwino mapikifodial mipata monga taktok, Facebook, ndi Instagram, ndikukhazikitsa gawo lolimba ndi ogwiritsa ntchito apadziko lonse pakupanga njira zotsatsira ma media.
Post Nthawi: Dis-26-2024
