Lululemon adapeza zida zolimbitsa thupi m'nyumba za 'Mirror' mu 2020 kuti athandizire "njira yolimbitsa thupi yosakanizidwa" kwa makasitomala ake. Zaka zitatu pambuyo pake, mtundu wa masewerawa tsopano ukufufuza kugulitsa Mirror chifukwa malonda a hardware adaphonya zomwe amagulitsa. Kampaniyo ikuyang'ananso kuyambiranso kupereka kwake kwa digito ndi pulogalamu ya Lululemon Studio (yomwe idakhazikitsidwanso mu 2020) m'malo mwake momwe idakhazikitsira zida za Hardware ndi ntchito zozikidwa pa digito.
Koma ndi zida zotani zolimbitsa thupi zomwe makasitomala akampani amakonda kugula?
Malinga ndi YouGov Profiles - amene chimakwirira chiwerengero cha anthu, psychographic, kaganizidwe ndi khalidwe ogula metrics - 57% ya Lululemon US makasitomala panopa kapena Amereka amene angaganize kugula ku mtundu sanagule zipangizo masewero olimbitsa thupi m'miyezi 12 zapitazi. Mwa iwo omwe, 21% adasankha zida zolemetsa zaulere. Poyerekeza, 11% ya anthu wamba aku US agula zida zamtunduwu m'miyezi 12 yapitayo kuti azichita masewera olimbitsa thupi kapena kunyumba.
Komanso, 17% ya omvera Lululemon ndi 10% ya anthu ambiri American anagula mtima makina kapena zipangizo monga kupota njinga.
Timafufuzanso zambiri za YouGov kuti tiwone zomwe amaziganizira pogula zida zochitira masewera olimbitsa thupi kuti zizigwiritsidwa ntchito kumalo ochitira masewera olimbitsa thupi kapena kunyumba. Deta ya mbiri ikuwonetsa kuti zofunikira zolimbitsa thupi komanso kusavuta kugwiritsa ntchito zida zochitira masewera olimbitsa thupi ndizofunikira kwambiri zomwe gululi limaganizira pogula zida zochitira masewera olimbitsa thupi (22% ndi 20% motsatana).
Kwa anthu ambiri aku America, kumasuka kugwiritsa ntchito zida zochitira masewera olimbitsa thupi ndi mtengo wake ndizofunikira kwambiri pogula zida zochitira masewera olimbitsa thupi (10% iliyonse).
Komanso, 57% ya omvera a Lululemon ndi 41% ya anthu ambiri sanagule zida zilizonse zochitira masewera olimbitsa thupi m'miyezi 12 yapitayi.
Pankhani ya mtundu wa masewera olimbitsa thupi umembala Lululemon a omvera panopa, 40% ntchito paokha. Enanso 32% ali ndi umembala wa masewera olimbitsa thupi ndipo 15% aiwo ali ndi zolembetsa zapaintaneti kapena zolipiridwa kunyumba za pulani yolimbitsa thupi kapena makalasi olimbitsa thupi. Pafupifupi 13% ya omverawa amalembetsa ku situdiyo yapadera kapena gulu linalake monga kickboxing ndi spinning.
Mbiri deta patsogolo limasonyeza kuti 88% ya makasitomala panopa Lululemon kapena amene angaganize kugula ku mtundu amavomereza mawu akuti iwo "amalakalaka lingaliro la kukhala oyenera ndi wathanzi." Makasitomala a mtunduwo, 80%, amagwirizana ndi mawu akuti "ndikofunikira kuti (iwo) azikhala ochita masewera olimbitsa thupi panthawi (yawo) yopuma" ndipo 78% aiwo amavomereza kuti akhumba "kuchita masewera olimbitsa thupi kwambiri."
Kuphatikiza pa zovala zamasewera, Lululemon imaperekanso zowonjezera monga zowunikira kugunda kwa mtima kudzera pamtundu wake, Lululemon Studio. Malinga ndi Profiles, 76% ya omvera a Lululemon amavomereza mawu akuti "zida zovala zimatha kulimbikitsa anthu kukhala athanzi." Koma 60% ya gululi amagwirizananso ndi mawu akuti "teknoloji yovala ndi yodula kwambiri."
Nthawi yotumiza: Aug-02-2023
