Lululemon omwe adapeza zowonjezera zakunyumba yanyumba yanyumba 'mu 2020 kuti muchepetse chitsanzo cha "hybrid ntchito" kwa makasitomala ake. Patatha zaka zitatu, mtundu wowoneka bwino tsopano ukufufuza kalilole wogulitsa chifukwa malonda a hardware adaphonya zogulitsa zake. Kampaniyo ikuyang'ananso yosindikiza gawo lake la digito ndi pulogalamu ya Lululemon
Koma ndi zida zamtundu wanji zomwe makasitomala omwe makasitomala amagwiritsa ntchito kugula?
Malinga ndi mbiri ya inunso - yomwe imaphimba Demogragragragragy, ma psychophic, mawonekedwe a ma metuctor ndi magwiridwe antchito a Lululemon. Pakati pa omwe ali ndi, 21% anasankha zida zolemetsa zaulere. Poyerekeza, 11% ya anthu wamba omwe agula zida zamakono mu miyezi 12 yapitayo kuti muchite masewera olimbitsa thupi kapena kunyumba.
Kupitilira apo, 17% ya omvera a Lululemon ndi 10% ya anthu wamba aku America adagula makina kapena zida ngati ma njinga opindika.
Timafufuzanso za deta ya UTGOV kuti muwone zomwe amawona pogula zida zolimbitsa thupi kuti zigwiritsidwe ntchito mu masewera olimbitsa thupi kapena kunyumba. Zambiri za mbirizi zikuwonetsa kuti zosowa zokwanira komanso zosemphana ndi zida zolimbitsa thupi ndizofunikira pogula zida zolimbitsa thupi (22% ndi 20% motero).
Kwa anthu wamba wamba ku America, omasuka kugwiritsa ntchito zida zolimbitsa thupi ndi mtengo wofunikira kwambiri pogula zida zochitira masewera olimbitsa thupi (10% iliyonse).
Kupitilira apo, 57% ya omvera a Lululemon ndi 41% ya anthu ambiri sanagule zida zolimbitsa thupi m'miyezi 12 yapitayo.
Ponena za mtundu wa anthu olimbitsa thupi a masewera olimbitsa thupi a Lulelemon pakadali pano, 40% amagwiritsa ntchito okha. Wina 32% ali ndi umembala wa masewera olimbitsa thupi ndi 15% yaiwo ali ndi intaneti kapena panyumba yolipiridwa yolipiridwa padongosolo lolimbitsa thupi kapena makalasi olimbitsa thupi. Pafupifupi 13% ya omvera ili ndi zolembetsa kwa studio yapadera kapena kalasi inayake ngati kickboxing ndi kupondaponda.
Zambiri za mbirizi zikuwonetsa kuti makasitomala aposa 88% kapena omwe angaone kuti oguba kuchokera ku Brambyu amagwirizana ndi mawu omwe akuti "akufuna lingaliro lokhala ndi thanzi labwino." Makasitomala a Brand, 80%, amagwirizana ndi mawu akuti "ndikofunikira kwa (iwo) kuti azikhala mu nthawi (yawo) yopuma (78% ya iwo akuvomereza kuti akufuna" adachita zambiri. "
Kuphatikiza pa akatswiri othamanga, Lululemon amaperekanso zowonjezera ngati zojambula zamtima kudzera pa mtundu wake wa suble, lululemon studio. Malinga ndi maluso, 76% ya omvera a Lululemon amagwirizana ndi mawu oti "zida zolemetsa zimatha kulimbikitsa anthu kukhala athanzi." Koma 60% ya gulu ili likuvomerezanso mawu oti "ukadaulo wopatsa ukulu umakwera kwambiri."
Werengani nkhani yoyambirira:
https://bussiness.yougov.com/Cougov.com/Coustent/8149
Post Nthawi: Aug-02-2023
