Uri pano nechikonzero: wagadzirira kutanga yako yechipfeko brand. Iwe unogona kunge uri kufashukira nekunakidzwa, kuzere nemazano, uye neshungu dzekuti sampuli dzako dzigadzirire mangwana. Asi tora nhanho kumashure… hazvisi kuzova nyore sezvazvinonzwika. Pane zvakawanda zvekufunga nezvazvo usati wanyura mukuita uku. Zita rangu ndiBrittany Zhang, uye ndapedza makore gumi apfuura muindasitiri yezvipfeko nekugadzira. Ndakavaka mhando yezvipfeko kubva pasi, ndichiikura kubva ku $ 0 kusvika kune $ 15 mamiriyoni mukutengesa mumakore gumi chete. Mushure mekushandura mhando yedu kuita kambani izere yekugadzira, ndakave nemukana wekushanda nevaridzi vemhando dzembatya vanopfuura zana, kubva kune avo vanoita $100K kusvika kumadhora miriyoni mumari, kusanganisira mhando dzinozivikanwa seSKIMS, ALO, uye CSB. Vese vanotanga nechinhu chimwe… zano. Mune ino positi, ini ndinoda kukupa muchidimbu maitiro uye nekusimbisa zvaunofanira kutanga kufunga nezvazvo. Tichava nenhevedzano yezvinyorwa zvekutevera zvinonyura zvakadzika muchikamu chega chega cherwendo nezvimwe zvakawanda uye mienzaniso. Chinangwa changu ndechekuti iwe udzidze kamwechete kiyi yekutora kubva pane yega positi. Chikamu chakanakisisa? Vachave MAHARA uye vari vechokwadi. Ini ndichagovera nyaya dzehupenyu chaihwo uye kukupa zano rakatwasuka, pasina mhinduro dzakakwana, dzekuki-cheki dzaunowanzo kuona online.
Pakazosvika 2020, zvaiita sekunge munhu wese aifunga nezvekutanga mhando yembatya. Inogona kunge yakakonzerwa nedenda kana nekuda kwekuti vanhu vazhinji vaitsvaga zano rekutanga mabhizinesi epamhepo. Ndinobvuma zvachose-iyi inzvimbo inoshamisa yekutanga. Saka, tinotanga sei kugadzira brand yembatya? Chinhu chokutanga chatinoda izita. Ichi chingangove chikamu chakaomesesa chehurongwa hwese. Pasina zita rakasimba, zvichave zvakaoma zvikuru kugadzira yakamira brand. Sezvatakurukura, indasitiri iri kuramba ichizara, asi hazvireve kuti hazvigoneke — saka usamire kuverenga pano. Zvinongoreva kuti iwe unofanirwa kuisa imwe nguva mukugadzira zita risingakanganwike. Zano rangu guru nderekuti uite basa rako rechikoro pazita. Ini ndinokurudzira kusarudza zita risina hukama hwekare. Funga nezvemazita akaita se "Nike" kana "Adidas" -aya anga asiri muduramazwi asati ava mabhurendi. Ndinogona kutaura kubva pane zvakaitika kwandiri pano. Ini ndakavamba yangu brand, ZIYANG, muna 2013, gore rimwe chetero rakazvarwa mwana wangu. Ndakatumidza kambani iyi zita remwana wangu rechiChinese mupinyin. Ndakaisa simba rakawanda mukuvaka mhando, ndichishanda maawa masere kusvika gumi pazuva. Ndakaita tsvakiridzo yakadzama uye ndakawana inenge isina ruzivo rwemhando iripo pazita iroro. Izvi ndezvechokwadi sezvazvinowana. Chekutora apa ndechekuti: sarudza zita risingabude paGoogle. Gadzira izwi idzva, sanganisa mazwi mashoma, kana gadzirazve chimwe chinhu kuti riite rakasiyana chaizvo.
Kana uchinge wapedza zita rako rechiratidzo, yave nguva yekutanga kushanda pane yako logos. Ini ndinokurudzira zvikuru kutsvaga graphic dhizaini kubatsira neizvi. Heino zano rakanaka: tarisa Fiverr.com uye nditende gare gare. Iwe unogona kuwana ma logos ehunyanzvi nemari shoma se $10-20. Zvinogara zvichindiseka kana vanhu vachifunga kuti vanoda $10,000 kuti vatange brand yembatya. Ndakaona varidzi vemabhizinesi vachishandisa madhora mazana masere-gumi pachiratidzo, uye zvinogara zvichindinetsa kuti chii chimwe chavari kubhadharira. Nguva dzose tsvaga nzira dzekudzikisa mari mumatanho ekutanga. Iwe unenge uri nani pakuisa iyo $800-1000 mune yako chaiyo zvigadzirwa. Ma Logos akakosha pakushambadzira. Paunogamuchira chiratidzo chako, ndinokurudzira kuchikumbira mumarudzi akasiyana-siyana, maitiro, uye maitiro (.png, .jpg, .ai, nezvimwewo).
Mushure mekupedzisa zita rako uye logo, nhanho inotevera ndeyekufunga kugadzira iyo LLC. Mafungiro apa ari nyore. Iwe unoda kuchengetedza midziyo yako uye zvikwereti zvakaparadzana kubva kune zvebhizinesi rako. Izvi zvinobatsirawo kuuya nguva yemutero. Nekuva neLLC, unozokwanisa kunyora mari dzebhizinesi uye nekutevera zviitiko zvebhizinesi rako nenhamba yeEIN. Nekudaro, gara uchitaurirana neakaunti yako kana nyanzvi yezvemari usati waenderera. Zvese zvandinogovana zvinongori maonero angu uye zvinofanirwa kuongororwa nenyanzvi ndisati ndaita chiito. Unogona kuda Federal EIN nhamba usati wanyorera yako LLC. Pamusoro pezvo, dzimwe matunhu kana makanzuru angangoda DBA (Kuita Bhizinesi Se) kana ukaronga kushandisa zvitoro zvinobuda kana kutengesa munzvimbo dzakati. Nyika yega yega ine mirau ye LLC yakasiyana, saka unogona kuwana ruzivo rwunodiwa kuburikidza nekutsvaga kwakapusa kweGoogle. Ramba uchifunga, haufanire kuve nyanzvi munzvimbo dzese. Iyi yese maitiro rwendo rwekuedza uye kukanganisa, uye kutadza chikamu chemaitiro anozokubatsira iwe kukura semuridzi webhizinesi. Iniwo ndinokurudzira kuvhura yakaparadzana bhizinesi bank account. Izvi hazvingobatsiri chete kuti utarise mafambiro ako, asi itsika yakanakawo kuchengetedza mari yako yega neyebhizinesi zvakaparadzana. Ichabatsirawo kana uchimisikidza webhusaiti yako kana magedhi ekubhadhara.
Nhanho yekupedzisira mune ino blog kuchengetedza chiteshi chako. Usati wanyura zvakadzika, ita shuwa kuti unogona kuchengetedza zita rako rechiratidzo pasocial media mapuratifomu, mawebhusaiti domains, nezvimwe. Ini ndinokurudzira kushandisa zvakafanana @handle pamapuratifomu ese. Kusaenderana uku kunobatsira vatengi kuziva mhando yako uye kudzivirira kuvhiringidzika. Ini ndinokurudzira kushandisa Shopify seyako webhusaiti chikuva. Ivo vanopa yemahara kuyedza kuti ikubatsire kujairana nepuratifomu. Ini ndinokurudzira Shopify nekuda kweiyo yakanakisa manejimendi manejimendi, nyore kushandisa kune e-commerce vanotanga, uye iyo yemahara analytics yakapihwa yekutevera kukura. Kune mamwe mapuratifomu seWix, Weebly, uye WordPress, asi mushure mekuedza nawo ese, ndinogara ndichidzokera kuShopify nekuda kwayo. Nhanho yako inotevera ndeyekutanga kufunga nezve theme yemhando yako. Bhizinesi rega rega rine rakasiyana ruvara chirongwa, nharaunda, uye aesthetic. Edza kuita kuti chiratidzo chako chirambe chichienderana mumatanho ese; izvi zvichabatsira kushambadzira kwako kwenguva refu.
Ndinovimba iyi bhurogu inokurumidza yakupa kunzwisisa kwakajeka kwematanho ekutanga. Chikamu chinotevera ndipo paunotanga nzira yekugadzira yekugadzira zvigadzirwa zvako uye kuraira batch yako yekutanga yembatya kutengesa.
PS Kana iwe uchifarira tsika yekucheka & kusona zvipfeko, ndapota svika kwatiri! Thanks zvikuru!TANGA
Nguva yekutumira: Jan-25-2025
