01
Kubva pakuwanikwa kune kukosha kwemusika kunopfuura makumi mana emabhiriyoni eUS madhora
Zvakangotora makore makumi maviri nemasere
Lululemon yakavambwa muna 1998. Ndizvokambani yakafemerwa neYoga uye inogadzira yakakwira-tech mitambo mitambo yemidziyo yehupenyu hwazvino. Inotenda kuti "Yoga haisi kungoita muviri pamubhedha, asiwo tsika yehupenyu hunhu uye huzivi hwehunhu." Muzvirevo zviri nyore, zvinoreva kuteerera kune yako yemukati, kuteerera kune iripo, uye kunzwisisa uye kugamuchira pfungwa dzako dzechokwadi pasina kana kutonga.
Zvakatora Lululon chete makore makumi maviri nemasere kubva pakuwanikwa kwayo kune kukosha kwemusika kwemabhiriyoni makumi mana emadhora. Iwe unogona kunge usiri kunzwa kuti zvakakura sei nekutarisa idzi mbiri, asi iwe uchachiwana nekuzvienzanisa. Zvakatora adidas makore makumi matanhatu nemasere uye nike 46 makore kuti usvike kuhukuru uku, izvo zvinoratidza kuti nekukurumidza sei kuwanda kwakatanga.
Kugadzirwa kwechigadzirwa kwaLululemon kwakatanga ne "tsika" yechitendero ", vanonongedza vakadzi vane simba rakakura, dzidzo yepamusoro, vane makore 24-34, uye kutsvaga kwerudzi rwehutano hwevatengi vevatengi. Vaviri vemubati vanodhura rinenge chiuru chechiLuan uye vanokurumidza kuzivikanwa pakati pevakadzi vari kupora.
02
Achiita Kutumira Global Global Finstream Social Media
Kushambadzira nzira inobudirira inobudirira
Pamberi penzvimbo dzinotyisa, dzaipindirana kwazvo dzakanyanya kusiyanisa dzakanyatsogadzirirwa pazvitoro zvehutongi kana nhengo nhengo. Kana denda rakatanga uye zviitiko zvevaridzi zvekunze zvakadziviswa, basa raro rakanyatsotarisirwa mumigozi yemitambo yakavezwa zvishoma nezvishoma, uyeIyo yakazara yekushambadzira mhando ye "Chigadzirwa chekunze + hupenyu hwekusimbisa" chakabudirira kusimudzirwa online.Panyaya yemagariro ezvekushamwaridzana
Kwete.1 Facebook
Lululemon ine 2.98million vateveri paFacebook, uye iyo account inonyanya kutumira kuyamwiswa
Kwete .2 YouTube
Lululemon ane vateveri 303,000 paYouTube, uye zvirimo zvakatumirwa nenhoroondo yayo zvinogona kukamurwa kuita zvakatevedzana.
Imwe ndeye "Chigadzirwa ongororo & kusuwa | lululemon", izvo zvinonyanya kusanganisira mamwe mabloggi 'asina kujairika uye ongororo dzakakwana dzezvigadzirwa;
Imwe ndeye "Yoga, rovedza, kufungisisa, kumhanya | lululemon", izvo zvinopa kudzidziswa "zvoga zvezvirongwa zvakasiyana-siyana, kufungira, kufungisisa, kufungisisa, nekufamba-famba.
Kwete .3 Instagram
Lululemon yakaunganidza vateveri vemamiriyoni mashanu pamamiriyoni ari pamamiriyoni mashanu, uye vazhinji vezvinyorwa zvakabudiswa pamusoro peakaunti ndezvevashandisi kana vateveri vacho vachiita zvigadzirwa zvaro, pamwe nekukwira kwemakwikwi.
Nha .4 TikTok
Lululemon yakavhura akasiyana matrix matsananguro eTiktok maererano nezvinangwa zvakasiyana. Akaunti yayo yepamutemo ine nhamba huru yevateveri, parizvino kuunganidza vateveri zviuru zana.
Mavhidhiyo Akaburitswa naLululemon's of official account inonyanya kukamurwa kuita zvikamu zvina: Chigadzirwa Chigadzirwa, maFirti pfupi, Yoga uye akasimba mienzaniso migove, uye nyaya dzenharaunda. Panguva imwecheteyo, kuitira kuti iwirirane neye tiktok mamiriro ekunze
Pakati pavo, vhidhiyo ine huwandu hwepamusoro hunoshandisa girazi remafuta iro rakakurumbira kwazvo paInternet nguva pfupi yambotangira semukuru. Inoshandisa yoga mat se skateboard, skate yefuta pendi seyakafadzwa pendi, lululemon yoga mabhurugwa sekupenda, uye kumusoro wakapetwa kuita ruva sekutara. Kuburikidza neFlash kurongedza, inopa kutaridzika kwebhodhi yekudhirowa panguva ye "pendi" pendi "maitiro.
Vhidhiyo yacho haina ruzivo mune zvese pasi penyaya uye fomu, uye ine hukama nechigadzirwa uye mhando, iyo yakakwezva kutarisisa kwevazhinji vateveri.
Kufambisa Kushambadzira
Lululemon akaziva kukosha kwechivako chivakwa mumatanho ekutanga ekukura kwayo.Yakavaka timu yezvishandiso zvekusimbisa kusimudzira kweiyo mhando pfungwa uye nekudaro inosimbisa hukama hwekare-refu nevatengi.
Vamiriri vekambani yekambani vanosanganisira vadzidzisi vepoga yemunharaunda, varairidzi vemitambo uye nyanzvi dzemitambo munharaunda. Simba ravo rinoita kuti Lululemon kuti awane vatengi vanoda yoga uye runako nekukurumidza uye nenzira kwayo.
Zvinonzi sezvakaita se20021, Lululemon ane gumi nemaviri epasi rose uye 1,304 chitambi nhume. Vamiriri veLululemon post post vhidhiyo ine hukama uye mifananidzo pane mainstream International media, kuwedzera kuwedzera izwi rekuti brand inzwi pane zvemagariro.
Mukuwedzera, munhu wese anofanira kuyeuka tsvuku kana iyo Canadian timu yeCanada yakaonekwa panguva yechando Olimpiki. Muchokwadi, icho chaive pasi jekete rakagadzirwa naLululemon. Lululemoni yakavawo yakakurumbira paTiktok.
Lululon yakatanga mafungu ekushambadzira paTiktok. Vatambi vechikwata kubva kuCanada vakatumira yavo yakakurumbira timu yunifomu paTiktok #Teamcanada uye yakawedzera iyo Hashtag # LululeMon #.
Vhidhiyo iyi yakatumirwa neCanada Freestyle Skier Elena Gaskell pane yake Tiktok account. Vhidhiyo, Elena nevanoshanda navo vakatamba kumimhanzi inopfeka yunifomu yeLulunMy.
03
Pakupedzisira, ini ndoda kutaura
Chero rudzi runoratidzwa neruzhinji kune veruzhinji haruenderane kubva kune dzakadzama dzinosanganisirwa mune vatengi uye vanodzora marongero ekushambadzira.
Mumakore achangopfuura, yoga vanopfeka mabro matsva vakawedzera kushandisa mapurotendi enhau dzekushambadzira, uye iyi maitiro akakurumidza kubuda akapotsa nyika. Kushambadzira kuburikidza nenhau dzezvemagariro dzinobatsira kuwedzera ruzivo rwekuzivisa Mumusika wemakwikwi epasi rese,Kushambadzira kwenhau dzezvemagariro kunopa mikana yakasarudzika uye inounza zvikomborero zvakawanda kune mabhizinesi.
Nekuvandudzwa kwemagariro ezvenhau uye shanduko yemushandisi, yoga vanopfeka vatengesi nemakambani vanofanirwa kuramba vachidzidza uye vanochinjisa, uye vanogara vachisimudzira nzira dzekushambadzira. Panguva imwecheteyo, ivo vanofanirawo kushandisa zvakakwana zvakanakira uye mikana yemagariro emagariro emapuranga, expand Sports, uye gadzira hukama hwepasi rose kuburikidza nekuronga kwepasirese uye kuurayiwa kwemagariro ekushambadzira kwemagariro ekushambadzira.
Kutumira Nguva: Dec-26-2024
