Lululemon yakawanikwa mu-kumba Fitness Equipment Brand 'Mirror' muna 2020 yekudzvara ye "Hybrid Workout modhi" kune vatengi vayo. Makore matatu gare gare, iyo Athleisure Brand ikozvino iri kuongorora girazi rekutengesa nekuti kutengesa kweHardware kwakarasikirwa nezvakarukwa zvaro. Iyo kambani iri kutarisa zvakare kuti udzorezve digital uye app-based stock lululemon studio (iyo yakaumbirwawo muna 2020) ichitsiva yayo yapfuura Hardware-centric panzvimbo yeDigital App-based masevhisi.
Asi rudzii rwemidziyo yekusimba iyo vatengi vekambani vanofarira kutenga?
Sekureva kwaWogovev profiti - iyo inovhara demographic, psychaphic, attitenal mutengi metrics - makumi mashanu emakumi emhando yepamusoro Pakati peavo vane, 21% vakasarudzira mahara ehuremu ehuremu. Kana tichienzanisa, 11% yevagari vemo tenga rudzi urwu rwechiratidzo chemitambo mumwedzi gumi nemaviri ekupedzisira kuti vashande kunze uye kurovedza muviri.
Kupfuurirazve, 17% yeVateereri veLululemon uye 10% yeiyo general huwandu hweAmerica dzakatengwa nemari yemashini kana zvishandiso kunge mabhasiketi ekupaza.
Isu tinoongororawo iwe data iwe kuti uone kuti ndezvipi zvinhu zvavanofunga kana uchitenga michina yekurovedza muviri kuti ishandiswe mumujaho kana kumba. Profiles data inoratidza kuti kusimba kwezvinhu uye kusununguka kwekushandisa michero yekurovedza zvinhu zviri pamusoro zvinhu izvi boka rinofunga kana kutenga michina yekurovedza (22% uye 20% zvichiteerana).
Kune iyo general nhamba yeAmerica, iko kusarudzika kwekushandisa mari yekurovedza muviri uye mutengo zvinonyanya kukosha zvinhu kana uchitenga michina yekurovedza muviri (10% yega yega).
Kupfuurirazve, 57% yeVateereri veLululeon uye 41% yevagari vemo havana kutenga chero chipi zvacho zvekurovedza muviri mumwedzi gumi nemaviri apfuura.
Kana zvasvika kune rudzi rwekurovedza muviri nhengo dzeLululemon's vateereri parizvino, 40% vanoshanda vega. Imwe 32% ine nhamba yekurovedza muviri uye 15% yavo ine online kana pa-kumba yakabhadharwa kunyoreswa kwehurongwa hwekusimba kana mapoka ekushanda. Kwakatenderedza 13% yevateereri ava vane kunyoreswa kweiyo nyanzvi studio kana imwe kirasi yakafanana neKickboxing uye Spinning.
Profiles data zvakare inoratidza kuti 88% yeVatengi veLululemon's vatengi vezvino kana avo vaigona kufunga nezvekutenga kubva kuChirevo kubvumirana nezvirevo zvekuti "shuwa kune pfungwa yekuve yakakodzera uye ine hutano." Vatengi veBrand, 80%, vanobvumirana neChirevo kuti "zvakakosha kuti vaite (avo) vachiri kuita (yavo) vanosvika" vachishuvira kuti vanoshaya "vakarovedza muviri."
Pamusoro peAthletic Apparel, Lululemon inopawo mashandiro kunge moyo yerara yemoyo kuburikidza neye sub Brand, Lululemon studio. Sekureva kwaMaprofiles, 76% yeVateereri veLuludemon's vateereri vanobvumirana nezvirevo kuti "zvishandiso zvinoshandiswa zvinobatsira kuti vanhu vawedzere hutano." Asi 60% yeboka iri vanobvumirana zvakare neshoko rekuti "tekinoroji yakasarudzika yakanyanya kudhura."
Kutumira Nguva: Aug-02-2023
