Lululemon e ile ea kenya letsoho ka tlung ea thepa ea lapeng 'ka 2020 ho fana ka nomoro ea "MyBbrid ea Hybrid oa Worbrid" bakeng sa bareki ba eona. Lilemo tse tharo hamorao, mofuta oa Ahleusiure hona joale o ntse o hlahloba seipone hobane lisebelisoa tse hapile meetso ea eona ea thekiso. Khamphani e boetse e batla ho qala ho qala digital le e thehiloeng ho app ea Lululemon Studio (eo le eona e ileng ea hlahisoa ka 2020) ho fetola lisebelisoa tsa tsona tse fetileng tsa li-dijithale.
Empa bareki ba k'hamphani ea k'hamphani ba rata lisebelisoa tsa mofuta ofe?
Ho latela profiles - e akaretsang lamographic, psychographic, ea theko ea boitšoaro ba theko ea theko ea USA Har'a ba nang le, 21% ba khetha lisebelisoa tsa ho iphetetsa. Ha ho bapisoa, 11% ea baahi ba Amerika ba Amerika ba rekile mofuta ona oa lisebelisoa tsa ho ikoetlisa likhoeling tse 12 tse fetileng ho ikoetlisa kapa lapeng.
Ho feta moo, 17% ea bamameli ba Lululemon ea palo ea Amerika ea Amerika e akaretsang ba rekile mechini ea pelo kapa lisebelisoa joalo ka libaesekele tse kang baesekele.
Re boetse re hlahloba lintlha tsa hau ho bona hore na ke mabaka afe ao ba a bonang ha a reka thepa ea boikoetliso hore a sebelisoe sebakeng sa boikoetliso kapa lapeng. Lintlha tsa profiles li bontša hore litlhoko tsa boikoetliso li hloka
Bakeng sa palo e akaretsang ea baahi ba Amerika, ho sebelisa lisebelisoa tsa ho ikoetlisa le theko ea bohlokoa ke lintho tsa bohlokoahali ha li reka lisebelisoa tsa ho ikoetlisa (10% e ngoe le e ngoe).
Ho feta moo, 57% ea bamameli ba Lululemon le 41% ea palo e akaretsang ha e reke lisebelisoa leha e le life tsa boikoetliso likhoeling tse 12 tse fetileng.
Ha ho tluoa ho mofuta oa mofuta oa bamameli - bamameli ba Lululemon hona joale, 40% ba ikoetlisa ka bobona. E 'ngoe ea 32% e na le boikoetliso ba boikoetliso le 15% ea tsona e na le peeletso ea inthanete kapa ea lapeng bakeng sa moralo oa boikoetliso kapa lihlopha tsa Workout. Ho pota 13% ea bamameli lena e na le lipeeletso tsa studio e ikhethang kapa sehlopha se itseng joalo ka kickboxing le ho hlohlona.
Tlhahisoleseling ea profiles e boetse e bontša hore li-ralitule tsa hona joale tsa Tululemon Bareki ba Brand, 80%, lumellana le polelo ea hore "ho bohlokoa bakeng sa (bona) ho ea sebetsa letsong" le 78% ea bona ba lakatsa eka ba "sebelitse haholo."
Ntle le atheletic Apatrel, lululemon e fana ka lisebelisoa tse kang ha li na le pelo ea pelo, sethala sa eona sa Sululece, Stuliomon studio. Ho latela profil, 76% ea bamameli ba Lululemon e lumellana le polelo e ka khothatsang batho hore ba phele hantle. " Empa 60% ea sehlopha sena le sona e lumellana le polelo ea hore "mahlale a bearable a theko e boima haholo."
Bala sengoloa sa mantlha:
PETSPS //Bsiger.Youg_Koublev.com/IC49-Lululemon-Monon-
Nako ea poso: Aug-02-2023
