Lululemon e ile ea reka "Mirror" ea lisebelisoa tsa lapeng ka 2020 ho ntlafatsa "mofuta oa ho ikoetlisa o nyalisitsoeng" bakeng sa bareki ba eona. Lilemo tse tharo hamorao, mofuta oa lipapali o se o ntse o hlahloba ho rekisa Mirror hobane thekiso ea thepa ea thepa e ile ea hloloheloa likhakanyo tsa eona tsa thekiso. Khamphani e boetse e batla ho qala tlhahiso ea eona ea dijithale le e thehiloeng ho app ea Lululemon Studio (eo le eona e ileng ea tsebisoa ka 2020) e nkela sebaka sa eona sa pele sa Hardware-centric ka lits'ebeletso tse thehiloeng ho app ea dijithale.
Empa ke lisebelisoa tsa mofuta ofe tsa boikoetliso tseo bareki ba k'hamphani ba ratang ho li reka?
Ho latela YouGov Profiles - e akaretsang palo ea batho, psychographic, maikutlo le boitšoaro ba bareki metrics - 57% ea bareki ba hona joale ba Lululemon US kapa Maamerika a neng a tla nahana ka ho reka ho tloha cha ha a e-s'o reke lisebelisoa tsa boikoetliso likhoeling tse 12 tse fetileng. Har'a ba nang le, 21% ba khethile lisebelisoa tsa boima ba mahala. Ha ho bapisoa, 11% ea baahi ba Amerika ka kakaretso ba rekile lisebelisoa tsa mofuta ona tsa boikoetliso likhoeling tse 12 tse fetileng ho ikoetlisa le ho ikoetlisa sebakeng sa boikoetliso kapa lapeng.
Ho feta moo, 17% ea bamameli ba Lululemon le 10% ea baahi ba Amerika ka kakaretso ba ile ba reka mechine ea pelo kapa lisebelisoa tse kang libaesekele tse ohiang.
Re boetse re hlahloba lintlha tsa YouGov ho bona hore na ke lintlha life tseo ba li nahanang ha ba reka lisebelisoa tsa boikoetliso tse tla sebelisoa sebakeng sa boikoetliso kapa lapeng. Lintlha tsa litlaleho li bontša hore litlhoko tsa ho ikoetlisa le boiketlo ba ho sebelisa lisebelisoa tsa boikoetliso ke lintlha tse ka sehloohong tseo sehlopha sena se se nahanang ha se reka lisebelisoa tsa boikoetliso (22% le 20% ka ho latellana).
Bakeng sa baahi ba Amerika ka kakaretso, boiketlo ba ho sebelisa lisebelisoa tsa boikoetliso le theko ke lintlha tsa bohlokoa ka ho fetisisa ha u reka lisebelisoa tsa boikoetliso (10% ka 'ngoe).
Ho feta moo, 57% ea bamameli ba Lululemon le 41% ea baahi ka kakaretso ha ba e-s'o reke lisebelisoa leha e le life tsa boikoetliso likhoeling tse 12 tse fetileng.
Ha ho tluoa tabeng ea mofuta oa boikoetliso ba litho tsa Lululemon bamameli ba hona joale, 40% sebetsa ka bobona. Ba bang ba 32% ba na le litho tsa boikoetliso 'me 15% ea bona ba na le peeletso e lefuoang inthaneteng kapa lapeng bakeng sa moralo oa boikoetliso kapa litlelase tsa boikoetliso. Hoo e ka bang 13% ea bamameli bana ba na le lipeeletso bakeng sa studio se ikhethileng kapa sehlopha se itseng joalo ka kickboxing le spinning.
Lintlha tsa Profiles li tsoela pele ho bontša hore 88% ea bareki ba hona joale ba Lululemon kapa ba neng ba ka nahana ka ho reka ho tsoa ho brand ba lumellana le polelo ea hore "ba lakatsa khopolo ea ho phela hantle le ho phela hantle." Bareki ba mofuta ona, ba etsang karolo ea 80 lekholong, ba lumellana le polelo ea hore “ke habohlokoa hore (bona) ba be mahlahahlaha ka nako (ea bona) eo ba sa e sebeliseng” ’me karolo ea 78 lekholong ea bona e lumela hore e ne e lakatsa eka e ka “ikoetlisa haholoanyane.”
Ntle le liaparo tsa liatleletiki, Lululemon e boetse e fana ka lisebelisoa tse kang lisebelisoa tsa lebelo la pelo ka mofuta oa eona o monyenyane, Lululemon Studio. Ho ea ka Profiles, 76% ea bamameli ba Lululemon ba lumellana le polelo ea hore "lisebelisoa tse aparoang li ka khothalletsa batho hore ba phele hantle." Empa karolo ea 60 lekholong ea sehlopha sena le eona e lumellana le polelo ea hore "theknoloji ea ho roala e turu haholo."
Nako ea poso: Aug-02-2023
