Lilemong tsa morao tjena, merero ea ho ikoetlisa e tsoetse pele ka nģ'ane ho "yoga," eo, ka lebaka la melemo ea bophelo bo botle le boipiletso ba feshene, ka potlako e ile ea fumana tlhokomelo e tloaelehileng empa e fetohile e fokolang haholo mehleng ea ts'ebetso ea naha ea ho ikoetlisa. Phetoho ena e butse tsela bakeng sa lihlahisoa tsa liaparo tsa yoga tse hlahelletseng joalo ka Lululemon le Alo Yoga.
Ho ea ka Statista, 'maraka oa lefats'e oa liaparo tsa yoga o lebeletsoe ho hlahisa chelete ea liranta tse limilione tse likete tse 37, ka likhakanyo tse fihlang ho $42 limilione tse likete ka 2025. Ho sa tsotellehe 'maraka ona o ntseng o hōla, ho na le lekhalo le hlokomelehang linyehelong tsa liaparo tsa yoga tsa banna. Palo ea banna ba nkang karolo ho yoga e ntse e nyoloha butle, 'me lihlahisoa tse kang Lululemon li bone liperesente tsa bareki ba banna li eketseha ho tloha 14.8% ka Pherekhong 2021 ho isa 19.7% ka Pulungoana selemong sona seo. Ho feta moo, lintlha tsa Google Trends li bonts'a hore lipatlisiso tsa "yoga ea banna" li batla li le halofo ea yoga ea basali, e bonts'ang tlhoko e kholo.
Vuori, mofuta o qalileng ka ho shebana le 'maraka ona o sa bolokehang ka liaparo tsa yoga tsa banna, o sebelisitse mokhoa ona. Ho tloha ha e qala ka 2015, Vuori e nyolohetse ka potlako ho boleng ba $ 4 limilione tse likete, e iketsetse ka tieo har'a bahlolisani ba phahameng. Sebaka sa marang-rang sa eona se bone sephethephethe se tsitsitseng, ka maeto a fetang limilione tse 2 likhoeling tse tharo tse fetileng. Boiteko ba papatso ba Vuori le bona bo ntse bo eketseha, ka keketseho ea 118.5% ea lipapatso tsa litaba tsa sechaba khoeling e fetileng, ho latela data ea GoodSpy.
Leano la Letšoao la Vuori le Sehlahisoa
Vuori, e thehiloeng ka 2015, ke mofuta o mocha o hatisang karolo ea "ts'ebetso" ea moaparo oa eona. Lihlahisoa tsa brand li entsoe ka likarolo tse kang ho koala mongobo, ho omisa kapele, le ho hanyetsa monko. Ho feta moo, karolo e kholo ea liaparo tsa Vuori e entsoe ka k'hothone ea tlhaho le masela a tsosolositsoeng. Ka ho etelletsa pele lits'ebetso tsa tlhahiso ea "boitšoaro" le lisebelisoa tse tšoarellang, Vuori e ntlafatsa boleng ba lihlahisoa tsa eona mme e ipeha maemong a eona joalo ka lets'oao le ikarabellang.
Leha mofuta ona qalong o ne o shebane le moaparo oa yoga oa banna, Vuori hajoale e fana ka lihlahisoa tse fapaneng ka mekhahlelo e 14 bakeng sa banna le basali. Bashebelli ba bona ba bonts'a liipone tsa Lululemon-bareki ba maemo a bohareng ba ananelang phihlelo ea brand 'me ba ikemiselitse ho kenya chelete ka lihlahisoa tsa boleng bo phahameng, tse hlahisoang ka boitšoaro. Leano la litheko la Vuori le bonts'a sena ka bongata ba lihlahisoa tsa bona li rekoa lipakeng tsa $60 le $100, le karolo e nyane e kaholimo ho $100.
Vuori e boetse e tsebahala ka ho hatella haholo litšebeletso tsa bareki. E arola lihlahisoa tsa eona ho ipapisitse le libaka tse hlano tsa mantlha tsa ts'ebetso - ho koetlisa, ho palama maqhubu, ho matha, yoga le maeto a kantle - ho thusa bareki ho reka ka tsebo e eketsehileng. Ho holisa botšepehi ba mofuta, Vuori o thakhotse mananeo a kang V1 Influencer Program le ACTV Club, a fanang ka litheolelo tse khethehileng le phihlello ea lisebelisoa tsa koetliso ea litsebi bakeng sa litho.
Phatlalatso ea Phatlalatso ea Phatlalatso ea Vuori
Mecha ea litaba ea sechaba e bapala karolo ea bohlokoa leanong la ho bapatsa la Vuori. Letšoao le bokelletse balateli ba 846,000 ho pholletsa le li-platform tse kang Instagram, Facebook, le TikTok, ba sebelisa liteishene tsena ho khothaletsa tšebelisano 'moho le ba susumetsang, ho bapatsa ka litšoantšo, le litlelase tsa boikoetliso ba 'mele. Katleho ea lihlahisoa tse kang Lululemon e kolota boteng ba bona ba mecha ea litaba ea sechaba, 'me Vuori e latela mokhoa oa eona o ntseng o hōla oa mecha ea litaba ea sechaba.
Leano la Phatlalatso la Vuori
Boiteko ba papatso ba Vuori bo ntse bo tsitsitse, 'me khatello e kholo e etsahala pakeng tsa Loetse le Pulungoana selemo se seng le se seng. Ho ea ka boitsebiso ba GoodSpy, chelete e phahameng ka ho fetisisa ea papatso e etsahetse ka September, e bontšang kholo ea 116.1% khoeli le khoeli. Letšoao le boetse le ekelitse palo ea papatso ka Pherekhong, le nyoloha ka 3.1% ho tloha khoeling e fetileng.
Boholo ba lipapatso tsa Vuori li tsamaisoa ka Facebook, ka mefuta e fapaneng e phatlalalitsoeng ho liteishene tse fapaneng tsa media. Haholo-holo, Messenger e bone karolo ea eona e eketseha ka Pherekhong, e etsang 24.72% ea kakaretso ea kabo ea lipapatso.
Sebakeng, Vuori e shebane haholo le United States, Canada le United Kingdom-libaka tse etellang pele 'maraka oa lefats'e oa yoga. Ka Pherekhong, 94.44% ea matsete a papatso ea Vuori e ne e tsepamisitse maikutlo ho US, ho ikamahanya le boemo ba eona bo ka sehloohong 'marakeng oa lefatše.
Ka bokhuts'oane, tsepamiso ea leano ea Vuori holim'a liaparo tsa yoga tsa banna, tlhahiso e tsitsitseng, le papatso ea litaba tsa sechaba, e kopantsoeng le mokhoa o lebisitsoeng oa papatso, e entse hore lebitso lena le atlehe, le le behile joalo ka sebapali se makatsang 'marakeng o ntseng o hola oa liaparo tsa yoga.
Ke morekisi ofe oa Men Yoga ea nang le boleng bo ts'oanang le Vuori?
Ha u batla morekisi oa liaparo tsa boikoetliso ba boleng bo ts'oanang le ba Gymshark, ZIYANG ke khetho e lokelang ho nahanoa. E fumaneha Yiwu, motse-moholo oa thepa ea lefats'e, ZIYANG ke feme ea profeshenale ea yoga e shebaneng le ho theha, ho etsa le ho reka liaparo tsa yoga tsa maemo a pele bakeng sa lihlahisoa tsa machabeng le bareki. Ba kopanya boqapi le boqapi ka mokhoa o hlakileng ho hlahisa liaparo tsa boleng bo holimo tsa yoga tse bonolo, tse fesheneng le tse sebetsang. Boitlamo ba ZIYANG ba bokhabane bo bonahala ho se seng le se seng sa ho roka ka hloko, ho netefatsa hore lihlahisoa tsa eona li feta maemo a phahameng ka ho fetisisa a indasteri.Ikopanye hanghang
Nako ea poso: Jan-04-2025
