Li-brand tse hlahelletseng tse hlahang
Lilemong tsa morao tjena, phetoho ea mekhoa e fapaneng ea bophelo ea lipapali e felisitse botumo ba lihlopha tse ngata tsa liatleletiki, joalo ka Lululemon sebakeng sa yoga. Yoga, e nang le litlhoko tse fokolang tsa sebaka le tšitiso e tlase ea ho kena, e fetohile khetho e ratoang ea boikoetliso ho ba bangata. Ka ho lemoha bokhoni ba 'maraka ona, lihlahisoa tsa yoga-centric li atile.
Ka ntle ho Lululemon e tummeng, naleli e 'ngoe e ntseng e phahama ke Alo Yoga. E thehiloe United States ka 2007, e tsamaellanang le qalo ea Lululemon ho NASDAQ le Toronto Stock Exchange, Alo Yoga e fumane ts'ebetso kapele.
Lebitso la "Alo" le nkiloe ho Air, Land, and Ocean, ho bonts'a boitlamo ba bona ba ho jala kelello, ho khothaletsa bophelo bo botle, le ho khothaletsa sechaba. Alo Yoga, joalo ka Lululemon, e latela tsela ea pele, hangata e beha litheko tsa eona ho feta Lululemon.
Mmarakeng oa Amerika Leboea, Alo Yoga e se e bonahala haholo ntle le ho sebelisa chelete e ngata ho litumello, ka litšoantšo tsa feshene tse kang Kendall Jenner, Bella Hadid, Hailey Bieber, le Taylor Swift hangata li bonoa liaparo tsa Alo Yoga.
Danny Harris, mothehi-mmoho oa Alo Yoga, o totobalitse khōlo e potlakileng ea brand, ka lilemo tse tharo tse latellanang tsa katoloso e tsotehang ho tloha 2019, e fihlileng ho feta $ 1 bilione ka thekiso ka 2022. Mohloli o haufi le mocha o senotse hore ho elella bofelong ba selemo se fetileng, Alo Yoga e ne e hlahloba menyetla e mecha ea ho tsetela e neng e ka etsa bohlokoa ba khoebo ho fihlela ho $ 10 limilione tse likete. Matla ha a felle moo.
Ka Pherekhong 2024, Alo Yoga e phatlalalitse tšebelisano 'moho le Ji-soo Kim oa Blackpink, e hlahisang $ 1.9 milione ho Fashion Media Impact Value (MIV) matsatsing a mahlano a pele, hammoho le keketseho ea lipatlisiso tsa Google le thekiso e potlakileng ea lintho tse tsoang pokellong ea selemo, e matlafatsang botumo ba mofuta ona Asia haholo.
Leano le Ikhethang la Papatso
Katleho ea Alo Yoga 'marakeng oa tlholisano oa yoga e ka hlahisoa ke maano a eona a bohlokoa a ho bapatsa.
Ho fapana le Lululemon, e totobatsang ho apara le boleng ba sehlahisoa, Alo Yoga e etelletsa pele moralo, e kenyelletsang mekhabiso ea setaele le mefuta e mengata ea mebala e fesheneng ho theha chebahalo ea feshene.
Mecheng ea litaba tsa sechaba, lihlahisoa tse holimo tsa Alo Yoga ha se borikhoe ba yoga ba setso empa ho e-na le li-tights tsa mesh le litlhōrō tse fapaneng tsa lijalo. Setsi sa papatso sa dijithale, Stylophane, se kile sa beha Alo Yoga e le lets'oao la bo46 la feshene le kenang ka ho fetisisa ho Instagram, le fetang Lululemon, e maemong a bo86.
Papaling ea mofuta, Alo Yoga e tsoela pele ho tšehetsa mokhatlo oa kelello, e fana ka mefuta e mengata ea lihlahisoa ho tloha ho liaparo tsa basali ho ea ho banna, hammoho le mese, le ho atolosa boiteko ba ho bapatsa ntle le marang-rang. Haholo-holo, mabenkele a Alo Yoga a fana ka litlelase le mesebetsi ea balateli ho tebisa lebitso la mosebelisi.
Maiteko a Alo Yoga a ho hlokomela tikoloho a kenyelletsa ofisi e sebelisang matla a letsatsi, studio ea yoga habeli ka letsatsi, seteishene sa ho tjhaja likoloi tsa motlakase, lenaneo la ho hlabolla litšila, le liboka serapeng sa ho thuisa sa Zen, se matlafatsang matla le boitšoaro ba mofuta ona. Papatso ea mecha ea litaba ea sechaba ea Alo Yoga e ikhethile ka ho khetheha, e bonts'a letoto le fapaneng la basebetsi ba yoga ba etsang metsamao e fapaneng maemong a fapaneng, ba aha sechaba se matla sa ba chesehang.
Ha ho bapisoa, le hoja Lululemon, e nang le lilemo tse fetang mashome a mabeli tsa tsoelo-pele, e batla ho atolosa sehlahisoa sa eona bakeng sa ho apara letsatsi le leng le le leng, papatso ea eona e ntse e lebisitsoe ho litumello tsa baatlelete ba litsebi le liketsahalo tsa lipapali.
Ha re bua ka mabitso a batho, ho hlakile: "E 'ngoe e ikemiselitse feshene e ntle, e' ngoe e ikemiselitse ho ipabola lipapaling."
Na Alo Yoga e tla ba Lululemon e latelang?
Alo Yoga e arolelana tsela e ts'oanang ea nts'etsopele le Lululemon, ho qala ka borikhoe ba yoga le ho aha sechaba. Leha ho le joalo, ke pele ho nako ho phatlalatsa Alo e le Lululemon e latelang, karolo e 'ngoe hobane Alo ha a bone Lululemon e le mohatelli oa nako e telele.
Danny Harris o ile a bolella Wall Street Journal hore Alo o lebile ho digitalization, ho kenyelletsa le ho theha libaka tsa bophelo bo botle metaverse, ka lipakane tsa khoebo tse lebelletseng lilemong tse mashome a mabeli tse tlang. "Re ipona re le lets'oao la dijithale ho feta mofuta oa liaparo kapa morekisi oa litene le seretse," o boletse joalo.
Ha e le hantle, litabatabelo tsa Alo Yoga li fapane le tsa Lululemon. Leha ho le joalo, sena ha se fokotse monyetla oa ho ba lets'oao le nang le tšusumetso e kholo.
Ke morekisi ofe oa Yoga ea nang le boleng bo ts'oanang le alo?
ZIYANG ke khetho e lokelang ho nahanoa. E fumaneha Yiwu, motse-moholo oa thepa ea lefats'e, ZIYANG ke feme ea profeshenale ea yoga e shebaneng le ho theha, ho etsa le ho reka liaparo tsa yoga tsa maemo a pele bakeng sa lihlahisoa tsa machabeng le bareki. Ba kopanya boqapi le boqapi ka mokhoa o hlakileng ho hlahisa liaparo tsa boleng bo holimo tsa yoga tse bonolo, tse fesheneng le tse sebetsang. Boitlamo ba ZIYANG ba bokhabane bo bonahala ho se seng le se seng sa ho roka ka hloko, ho netefatsa hore lihlahisoa tsa eona li feta maemo a phahameng ka ho fetisisa a indasteri.Ikopanye hanghang
Nako ea poso: Jan-07-2025
