I-Lululemon ifunyenwe kwi-Bible yeNdawo yokuGqibela i-Wikery Brand Brand 'nge-2020 ukuya kwimodeli yokusebenza kwe "hybrid" kubathengi bayo. Kwiminyaka emithathu kamva, uphawu lwe-oftrhaure ngoku lusebenzisa isibuko lokuthengisa kuba intengiso yeHardware iphoswe uqikelelo lwayo lokuthengisa. Inkampani ikwajongelwa ngokunxulumene nokunikezela ngokunxulumene ne-Digital Studial kunye ne-Study Studio
Kodwa loluphi uhlobo lwezixhobo zokuziphatha abathengi benkampani bakhetha ukuthenga?
Ngokweeprofayili ze-UWOGOV-ezibandakanya i-desvesgraphic, i-psyclographic, i-Pesviography kunye ne-57% yabathengi bangoku okanye abantu baseMelika abaza kuqwalaselwa kwi-Brand engakhange bathenge naziphi na izixhobo zokuzilolonga kwiinyanga ezili-12 ezidlulileyo. Phakathi kwabo banayo, abangama-21% bekhethe izixhobo zasimahla. Ngokuthelekisa, iipesenti ezili-11 zabemi baseMelika ngokubanzi bathenge olu hlobo lwezixhobo zokuzilolonga kwiinyanga ezili-12 ezidlulileyo ukusebenzela kunye nokuzivocavoca kwindawo yokuzivocavoca okanye ekhaya.
Ngokubhekele phaya, iipesenti ezili-17 zabaphulaphuli bakaLulupilemon kunye ne-10% yabantu abaseMelika baseMelika bathenga oomatshini okanye izixhobo ezifana nebhayisekile.
Sikwajonga idatha ye-Ugogo ukuze ubone ukuba zeziphi izinto abazithathelayo xa bethenga izixhobo zokuzivocavoca ukuba zisetyenziswe kwindawo yokuzivocavoca okanye ekhaya. Idatha yeeprofayili ibonisa ukuba iimfuno zomzimba zisebenza kwaye zilula zokusebenzisa izixhobo zokuzivocavoca zizinto eziphezulu zezo qela ziqwalasele xa uthenga izixhobo zokuzivocavoca (iipesenti ezingama-22 ne-20% ngokwahlukeneyo).
Kubantu abaqhelekileyo baseMelika, ukulula kokusebenzisa izixhobo zokuzivocavoca kunye nexabiso lezinto ezibaluleke kakhulu xa uthenga izixhobo zokuzivocavoca (i-10% nganye).
Ngokubhekele phaya, iipesenti ezingama-57 zabaphulaphuli zeLululemon kunye neepesenti ezingama-41 zabahlali ngokubanzi bengazithenga naziphi na izixhobo zokuzilolonga kwiinyanga ezili-12 ezidlulileyo.
Xa kufikwa kuhlobo lweendawo zokuzivocavoca zelulumenOmon uLululemon ngoku, i-40% isebenza ngokwazo. Enye i-32% inomzimba wokuzivocavoca kwaye iipesenti ezili-15 zazo zine-intanethi okanye ekhaya ehlawulelwayo kwisicwangciso somoya okanye iiklasi zomsebenzi. Nge-13% yale mirhumo inobhaliso lweStudio ekhethekileyo okanye kwiklasi ethile efana ne-kict bhuting kunye ne-spinning.
Idatha yeeprofayili ibonisa ngakumbi ukuba abathengi bangoku abathengi bangoku okanye abo banokuthi bathathele ukuthenga ukusuka kwi-brand bavumelana nengxelo yokuba belungile kwaye besempilweni. " Abathengi bophawu, abangama-80%, bavumelana nengxelo ethi "Ibalulekile (yazo) ukuba isebenze ngokwasemzimbeni
Ukongeza kwi-Ahvarel Arherel, uLululemon ubonelela ngezinto ezinjengeenkungu zentliziyo ebonakalayo nge-sub brand ye-sub ye-sub. Ngokutsho kweeprofayili, iipesenti ezingama-76 zabaphulaphuli bakaLulupimon bavumelana nengxelo ethi "izixhobo ezinokubonakala zinokukhuthaza abantu ukuba babe sempilweni." Kodwa i-60% yeli qela ivumelana nengxelo ethi "Itekhnoloji yokuSebenza ixabisa kakhulu."
Funda inqaku lokuqala:
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IXESHA LOKUQALA: AUG-02-2023
