Amashishini asakhasayo aBalulekileyo
Kwiminyaka yakutshanje, ukuguquka kwendlela yokuphila yezemidlalo kuye kwavutha ukuthandwa kweempawu ezininzi zezemidlalo, ezifana neLululemon kummandla we-yoga. I-Yoga, eneemfuno zayo ezincinci zesithuba kunye nesithintelo sokungena esisezantsi, ibe lukhetho oluthandwayo lokuzilolonga kwabaninzi. Ukuqaphela okunokwenzeka kule ntengiso, ii-yoga-centric brands ziye zanda.
Ngaphandle kweLululemon eyaziwayo, enye inkwenkwezi ekhulayo yiAlo Yoga. Eyasungulwa e-United States kwi-2007, ehambelana ne-Lululemon yokuqala kwi-NASDAQ kunye ne-Toronto Stock Exchange, i-Alo Yoga iye yafumana ngokukhawuleza.
Igama lebrand "Alo" lithatyathwe kuMoya, kuMhlaba, kunye noLwandle, ebonisa ukuzibophelela kwayo ekusasazeni ingqondo, ukukhuthaza impilo enempilo, kunye nokukhuthaza uluntu. I-Alo Yoga, efana neLululemon, ilandela indlela ye-premium, idla ngokuxabisa iimveliso zayo eziphezulu kuneLululemon.
Kwimakethi yaseMntla Melika, i-Alo Yoga ifumene ukubonakala okubonakalayo ngaphandle kwenkcitho enkulu kwiimvumelwano, kunye neempawu zefashoni ezifana noKendall Jenner, uBella Hadid, uHailey Bieber, kunye noTaylor Swift ababonwa rhoqo kwimpahla yeAlo Yoga.
UDanny Harris, umseki we-Alo Yoga, wabalaselisa ukukhula okukhawulezayo kwe-brand, kunye neminyaka emithathu elandelelanayo yokwanda okumangalisayo ukusuka kwi-2019, ukufikelela ngaphezu kwe-1 yeebhiliyoni zeedola kwiintengiso ngo-2022. Umfutho awupheli apho.
NgoJanuwari ka-2024, i-Alo Yoga yabhengeza intsebenziswano kunye noJi-soo Kim weBlackpink, evelisa i-1.9 yezigidi zeedola kwiFashoni Media Impact Value (MIV) phakathi kweentsuku ezintlanu zokuqala, kunye nokunyuka kukhangelo lukaGoogle kunye nokuthengisa ngokukhawuleza kwezinto ezivela kwingqokelela yasentwasahlobo, ukonyusa kakhulu ukuqondwa kophawu eAsia.
IQhinga leNtengiso eliKhethekileyo
Impumelelo ye-Alo Yoga kukhuphiswano lweyoga imakethi inokunxulunyaniswa nezicwangciso zayo eziphawulekayo zokuthengisa.
Ngokungafaniyo neLululemon, egxininisa ukunxitywa kwemveliso kunye nomgangatho, i-Alo Yoga ibeka phambili uyilo, ibandakanya ukusikwa kwesitayile kunye noluhlu lwemibala efashisayo ukwenza inkangeleko yefashoni.
Kumajelo osasazo ezentlalo, iimveliso eziphezulu ze-Alo Yoga ayizizo ibhulukhwe ye-yoga yesiko kodwa kunoko, iithayithi ze-mesh kunye neentlobo ezahlukeneyo zezityalo. I-arhente yokuthengisa yedijithali, i-Stylophane, ngaphambili ibeke i-Alo Yoga njenge-46th eyona nto ibandakanyekayo kwi-fashion brand kwi-Instagram, iphumelele uLululemon, ebeka i-86th.
Kwintengiso yohlobo, i-Alo Yoga iqhubela phambili iintshatsheli zentshukumo yengqondo, ibonelela ngoluhlu olubanzi lweemveliso ukusuka kwabasetyhini ukuya kwimpahla yamadoda, kunye neelokhwe, kunye nokwandisa iinzame zokuthengisa ngaphandle kweintanethi. Ngokukodwa, iivenkile ze-Alo Yoga zomzimba zibonelela ngeeklasi kunye nemisebenzi yabalandeli ukuba yenze nzulu uphawu lomsebenzisi.
Amanyathelo e-Alo Yoga okukhathalela indalo esingqongileyo aquka iofisi esebenza ngamandla elanga, istudiyo se-yoga esenziwa kabini ngemini, isikhululo sokutshaja iimoto zombane, inkqubo yokuhlaziya inkunkuma, kunye neentlanganiso kwigadi yokucamngca yeZen, eqinisa amandla ophawu kunye nesimilo. Intengiso yemithombo yeendaba ye-Alo Yoga yohlukile ngokukodwa, ibonisa uluhlu olwahlukeneyo lwabasebenzi be-yoga benza iintshukumo ezahlukeneyo kwiindawo ezahlukeneyo, besakha uluntu olomeleleyo lwabathanda.
Ngokuthelekisa, ngelixa uLululemon, kunye neminyaka engamashumi amabini yophuhliso, ifuna ukwandisa umgca wemveliso yokugqoka imihla ngemihla, ukuthengisa kwayo kuhlala kugxininisekile kwiimvumelwano zezemidlalo kunye neziganeko zezemidlalo.
Ukulinganisa iimpawu, kucacile: "Enye ijolise kwifashoni egqibeleleyo, enye ijolise kwimpumelelo kwezemidlalo."
Ngaba iAlo Yoga iya kuba yiLululemon elandelayo?
I-Alo Yoga yabelana ngendlela efanayo yophuhliso kunye noLululemon, ngokuqala ngeebhulukhwe ze-yoga kunye nokwakha uluntu. Nangona kunjalo, kungaphambi kwexesha ukubhengeza i-Alo njengeLululemon elandelayo, ngenxa yokuba u-Alo akayiboni uLululemon njengomncintiswano wexesha elide.
UDanny Harris ukhankanye kwiWall Street Journal ukuba i-Alo ibheka kwidijithali, kuquka nokudala iindawo zempilo kwi-metaverse, kunye neenjongo zoshishino ezijonge phambili kwiminyaka engamashumi amabini ezayo. "Sizibona ngakumbi njengophawu lwedijithali kunophawu lwempahla okanye umthengisi wezitena kunye nodaka," watsho.
Ngokwenene, iinjongo ze-Alo Yoga ziyahluka kwiLululemon. Nangona kunjalo, oku akunciphisi amandla ayo okuba luphawu olunempembelelo kakhulu.
Ngowuphi umthengisi wokunxiba weYoga onomgangatho ofanayo ne-alo?
I-ZIYANG lukhetho olufanele ukuqwalaselwa. Ifumaneka eYiwu, ikomkhulu leemveliso zehlabathi, i-ZIYANG ngumzi-mveliso wokunxiba weyoga ogxile ekudaleni, ekwenziweni, nasekuthengiseni ukunxitywa kweyoga yodidi lokuqala lwemveliso kunye nabathengi. Badibanisa ngaphandle komthungo ubugcisa kunye nokuyila ukuvelisa ukunxiba kweyoga ekumgangatho ophezulu okhululekileyo, osefashonini, kunye nokusebenzayo. Ukuzinikela kukaZIYANG ekugqweseni kubonakala kuko konke ukuthunga ngocoselelo, eqinisekisa ukuba iimveliso zayo zingaphezulu kweyona migangatho iphezulu yoshishino.Qhagamshelana kwangoko
Ixesha lokuposa: Jan-07-2025
