ILulelemon etholwe ku-In-Home Fitness Equipment 'Mirror' ngo-2020 ukubekezelela i- "Hybrid Workout Model" kumakhasimende ayo. Ngemuva kweminyaka emithathu, uhlobo lwe-Athleisure manje luhlola isibuko sokuthengisa ngoba ukuthengiswa kwehadiwe kuphuthelwe ukuqagela kwayo kokuthengisa. Le nkampani ibuye ibheke ukuhambisa kabusha i-lululemon studio yayo esekelwe kuLulule Mobile
Kepha hlobo luni lwemishini yokuqina amakhasimende enkampani akhetha ukuthenga?
Ngokusho kwamaphrofayili we-Yougov - okumboza ubuningi be-demographic, psychographic, ama-actitudinal kanye nokuziphatha kwama-metric wabathengi baseMelika noma amaMelika abazocabanga ukuthenga okuvela ku-brand ezinyangeni eziyi-12 ezedlule. Phakathi kwalabo abanakho, abangama-21% bakhetha imishini yesisindo samahhala. Ngokuqhathanisa, u-11% wabantu abajwayelekile base-US bathenge lolu hlobo lwemishini yokuzivocavoca ezinyangeni eziyi-12 ezedlule ukuze basebenze futhi bazivocavoce ejimini noma ekhaya.
Ngaphezu kwalokho, 17% wezithameli zikaLululemomon kanye ne-10% yabantu abajwayelekile baseMelika bathenga imishini yenhliziyo noma imishini efana nokujikeleza ngamabhayisekili.
Siphinde sihlole idatha ye-Yougov ukubona ukuthi yiziphi izinto abazicabangayo lapho uthenga imishini yokuzivocavoca ukuze isetshenziswe ejimini noma ekhaya. I-Profiles Idatha ikhombisa ukuthi izidingo zokuqina kanye nobulula bokusebenzisa imishini yokuzivocavoca yizici eziphezulu Leli qembu libheka lapho uthenga imishini yokuzivocavoca (22% no-20% ngokulandelana).
Kubantu abajwayelekile baseMelika, ukukhululeka kokusebenzisa imishini yokuzivocavoca nentengo kubaluleke kakhulu lapho uthenga imishini yokuzivocavoca (10% ngayinye).
Ngaphezu kwalokho, ama-57% ezilaleli zeLululemomon kanye ne-41% yabantu abajwayelekile abakaze bathenge imishini yokuzivocavoca ezinyangeni eziyi-12 ezedlule.
Uma kukhulunywa ngohlobo lwezinhlobo zobulungu be-Gym ubulungu beLululemon njengamanje, 40% basebenze ngokwabo. Omunye ama-32% ane-Gym Ubulungu futhi u-15% wabo banokubhaliselwe okukhokhelwayo okuku-inthanethi noma okusekhaya kwecebo lokuqina noma amakilasi wokuzivocavoca. Cishe u-13% walezi zilaleli anokubhaliselwe kwesitudiyo esikhethekile noma isigaba esithile njenge-kickboxing kanye nokuxubha.
I-Profiles Idatha ibukeka futhi ukuthi amakhasimende angama-88% amakhasimende akhona amanje noma labo abazocubungula ukuyothenga kusuka kuhlobo bavumelana nesitatimende sokuthi "bafisa umbono wokuthi balunge futhi baphilile." Amakhasimende kaBracki, ama-80%, avumelana nesitatimende sokuthi "Kubalulekile ukuba (bona) basebenze ngokomzimba ngesikhathi (sabo) isikhathi sokuphumula" kwathi abangama-78% babo bayavuma ukuthi baye bafuna kakhulu. "
Ngaphezu kwe-Athletic Apparel, iLulelemon futhi ihlinzeka ngezesekeli ezinjengezilinganiso zezinhliziyo ziqapha nge-brand yayo engaphansi, iLulelemon Studio. Ngokusho kwamaphrofayili, ama-76% ezabaleli lungiselelo avumelana nesitatimende sokuthi "amadivaysi agqokayo angakhuthaza abantu ukuba babe nempilo kakhudlwana." Kepha ama-60% aleli qembu avumelana futhi nesitatimende esithi "ubuchwepheshe obugqokayo bubiza kakhulu."
Funda i-athikili yoqobo:
I-https: //business.yougov.com/Content/8149-us-sulululun-to-sellor-business-
Isikhathi sePosi: Aug-02-2023
